How to get tangible marketing working with digital

January 23, 2017

6:00 PM - Woking

This event explores the exponential growth of digital which has seen other traditional marketing mediums cast aside.

Social media is vital as part of any media plan, but it’s wise to remember that your target audience connects with you in as many ways as they differ as individuals. Tangible marketing delivers digital into their hands for them to touch, retain and experience in their own way and time.

Focusing on the importance of blending both traditional and digital marketing together the session will show all the latest items that connect digital to tangible.

Jacoba started her marketing career discerning strategic insights from market research. Discovering the key strategic direction for products and companies continues to be her passion. With senior marketing roles at Coles, Kmart, Department of Human Services with the Australian Government and advertising agencies Leo Burnett and Saatchi & Saatchi, she has developed plans and tactical outputs across all communication fields to ensure over 40 brands and products are now used and known more.

CPD category: Digital integration
Duration: 2 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Network Support team to make your booking.