*CANCELLED* Sustainable development in a competitive market

January 31, 2017

6:30 PM - Spalding

* This event has been cancelled*

With a 60 year old brand, Birds eye are a prime example of a business that has been a staple of many households for generations.

However markets do not stand still and the business has had to innovate and develop new products and markets. Add to this the pressures of sustainable production, ingredient supply and health conscious consumers and there is a fascinating story to tell. 

Wayne Hudson, Managing Director of Birds Eye, will be explaining how his business has reacted to the seismic change in both shopper behaviour, the significant changes in the market, and what their focus will be for future development of the famous Birds Eye brand.

CPD Category: Strategy
Duration: 2 hours

Registration and networking is from 18:30, the session starts at 19:15 and finishes at 21:00. If you are non-EU resident please call the Network Support team to make your booking.