Immersive marketing for the Construction Industry

March 23, 2017

2:00 PM - London

The latest developments in immersive technology have opened up new ways of engaging with products and brands. This interactive session will showcase some of the latest technology and allow delegates to experience it for themselves. Attendees will see examples of how the technology has been used to allow interaction at events, showcases and in direct marketing communications.

The event is ideal for marketers who want to understand how immersive marketing technology can be used to engage with an audience in a captivating and memorable way. It will also be of interest to architects and building technicians who will be able to see how BIM models can be used in engaging ways beyond their purpose.

Lizzie Seaton Head of Marketing Communications from Celotex will be showcasing how the brand used augmented reality in a direct marketing piece. The promotion utilised printed material and the Celotex Augmented Reality app to provide information on roof, floor and wall insulation, offering content including a web links and video.

Joe Ashton Creative Director at Exhibit Interactive will be demonstrating digital solutions for BIM and CAD models. He will show how construction details which have previously been difficult to communicate come alive with the addition of technology. The solutions can be used for events and ongoing marketing activity ensuring the maximum is gained from the investment.

CPD category: Integrated marketing communications
Duration: 2 hours

Registration and networking is from 14:00, the event starts at 14:30 and finishes at 16:30. If you are non-EU resident please call the Network Support team to make your booking.