Marketing on a shoestring

February 23, 2017

9:30 AM - Wolverhampton

Marketing on a shoestring is all about how you maximise effectiveness on a limited budget. No matter how large (or small) your marketing budget every penny has to work hard.

Luan Wise, marketing expert and author of 'RELAX! It's Only Social Media', will deliver this workshop packed full of useful hints, tips and examples around effective marketing to ensure that you are doing the ‘right thing'.

This three-hour session will cover:

• The marketing planning process (SOSTAC)
• Segmentation criteria (B2C and B2B)
• Key marketing tools and techniques
• Ways to reduce your marketing costs
• Marketing measurements

CPD category: Insights
Duration: 3 hours

Registration and networking is from 09:30, the session starts at 09:45 and finishes at 13:00. If you are non-EU resident please call the Network Support team to make your booking.