April 25, 2017

9:30 AM - Belfast

Google Analytics is such a vast and fast-changing platform that it can be overwhelming at times. Steven Parker, Managing Director of Digital Allies and John Cave, Director of Biddible will be delivering a workshop that is designed to assist you in better decision making with your marketing efforts through informed data analysis and interpretation. They have both been involved in data analysis for years and both are Google Analytics Certified Individuals.
With this workshop, we’ll help you overcome the challenges you’re facing and help you gain more meaningful insight from the data you are generating. Google Analytics should no longer be a platform which is kept by the marketing team. Business owners, senior management professionals and departments need to understand the website activity to inform future decision-making.
You will benefit directly from the extensive experience they have working with many organisations across a broad range of sectors. They will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. In this fast-paced seminar there will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.
The workshop will cover the following:-

·         What is analytics anyway?
·         What is a measurement plan and why should you bother?
·         What is attribution modelling and why you should care?
·         Tips and tricks to ensure data accuracy.
·         An introduction to Google Analytics suite of products
·         Google Analytics
·         Google Tag Manager
·         Google Data Studio
·         Google Optimize
·         How to make the most of the Google Analytics data you have.
As part of the session you’ll benefit from a Google Analytics audit to ensure that your account is up to scratch.

CPD category: Digital integration
Duration: 3 hours

Registration and networking with tea/coffee and scones is from 09:30, the session starts at 10:00 and finishes at 13:00. If you are non-EU resident please call the Network Support team to make your booking.

Contact us

To contact a member of our Network Support team please call +44(0)1628 427340 or email cim.events@cim.co.uk.

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The Academy
University of Ulster
25-51 York Street
Co. Antrim
BT15 1ED
United Kingdom

Sector: Information and Communications

Region: Ireland
Map link: click here

Speakers: Steven Parker and John Cave


  • Member: £60
  • Studying member: £50
  • Student: £60
  • Non-member: £70