May 10, 2017
6:00 PM - London
While transactional marketing helps charities design their offerings, relationship marketing gets to the essence of why charities exist: to build supportive relationships with beneficiaries underpinned by constructive long term relationships with donors and other funders.
A critical necessity in building trust and rewarding relationships in a climate of uncertainty and lack of confidence.
Professor Stephen Lee of Cass Business School’s Centre for charity effectiveness is a major figure in this field, at the forefront of theory and practice. He was recently the Chief Executive at CentreForum, the UK based liberal think tank; and his academic career includes Henley Management College, Henley Business School, South Bank University Business School, University of Utrecht Business School, Erasmus (NL), Bristol Business School (UWE) and the University of Geneva. He was the Director of Institute of Fundraising for eleven years. Stephen, is a regular contributor to both national and trade media including BBC, ITN & Sky News, Guardian, Times and Financial Times. A Fellow of the RSA and one of only four Honorary Fellows of the IOF, in September 2000 he received the inaugural, Professional Fundraising Lifetime Achievement Award.
Stephen will share his thinking, enabling you to build better and stronger relationships with donors and supporters.
This interactive session chaired by Professor Ian Bruce CBE, Chair of Charity Group will provide the theory and implementation strategies to improve relationship marketing for charities providing fundraisers and supporter care teams with the tools for successful stewardship programmes.
CPD category: Insights
CPD duration: 2.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 21:00. If you are a non-EU resident, please contact the Network Support team to make your booking.