New digital marketing bootcamp: PPC, social advertising and display

April 06, 2017

9:30 AM - Peterborough

You will need to know the basics of pay per click (PPC), social advertising and display to get the most from our paid search marketing Bootcamp. There’s always more to learn so we will reveal some of the latest developments in paid media. This is what the Bootcamp will cover.

Pay per Click: Advertising on the AdWords or Bing platforms is one of the first steps most marketers take in digital advertising. This session will provide you with the understanding and technical know-how to deliver successful campaigns driving ROI. The session will cover:

• What is PPC and how does it work
• What it is, and isn’t suitable for
• How to set up, track and optimise campaigns
• Cutting edge features you can be taking advantage to maximise ROI

Social advertising and display: As the fastest growing area of digital advertising, it’s critical that today’s digital marketers understand the landscape of social advertising across a range of networks. As marketers are looking for measurable results and ROI, display advertising provides the alternative to traditional channels such as print. The session will cover:

• The social advertising landscape across Facebook, Twitter, LinkedIn and beyond
• Practical tips to get you started and show you how you can be harnessing this exciting channel
• How display advertising can introduce your company into new customers
• How to ensure you have an effective advertising strategy

CPD category: Digital integration
Duration: 6 hours

Registration and networking is from 09:30, the session starts at 10:00 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.