April 25, 2017
9:00 AM - Taunton
THIS EVENT HAS BEEN CANCELLED.
Services marketing is different from traditional product marketing. This session combines both input and discussion to create an interactive learning environment that supports understanding and application of key marketing concepts and frameworks. Contemporary examples will be provided to show how marketing principles and best practice are applied.
The session covers:
• The nature of services marketing
• Challenges for service marketers
• Understanding your markets and customers
• The expanded marketing mix
• The selling proposition
• Managing physical evidence
Luan Wise has 15 years’ experience in business-to-business (B2B) marketing across agency, client-side and consultancy roles. Luan is vice chair for the CIM's South West board and trustee for the Communication, Advertising & Marketing (CAM) Education Foundation.
CPD category: Insights
Duration: 3.5 hours
Registration and networking is from 09:00, the session starts at 09:30 and finishes at 13:00. If you are non-EU resident, please call the Network Support team to make your booking.
The Quad
Blackbrook Park Avenue
Taunton
Somerset
TA1 2PX
United Kingdom
Sector: Non-specific
Region: South-West
Map link: click here
Speakers: Luan Wise
Prices
- Member: £95.00
- Studying member: £95.00
- Student: £95.00
- Non-member: £125.00
The prices shown include VAT, refreshments will be provided. If you have any special requirements, please contact the Network Support team.
Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.
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