• CoBrowse
  • May 19, 2017

    9:30 AM - Essex

    You will need to know the basics of pay per click (PPC), social advertising and display to get the most from our paid search marketing Bootcamp. There’s always more to learn so we will reveal some of the latest developments in paid media. This is what the Bootcamp will cover.

    PPC: Advertising on the AdWords or Bing platforms is one of the first steps most marketers take in digital advertising. This session will provide you with the understanding and technical know-how to deliver successful campaigns driving return on investment (ROI).

    This session will cover:
    • What is PPC and how does it work
    • What it is, and isn’t suitable for
    • How to set up, track and optimise campaigns
    • Cutting edge features you can be taking advantage to maximise ROI.

    Social advertising and display: As the fastest growing area of digital advertising, it’s critical that today’s digital marketers understand the landscape of social advertising across a range of networks. As marketers are looking for measurable results and ROI, display advertising provides the alternative to traditional channels such as print.

    This session will cover:
    • The social advertising landscape across Facebook, Twitter, LinkedIn and beyond
    • Practical tips to get you started and show you how you can be harnessing this exciting channel
    • How display advertising can introduce your company into new customers
    • How to ensure you have an effective advertising strategy.

    CPD category: Digital integration
    Duration: 5 hours

    Registration and networking is from 09:30, the session starts at 10:00 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.

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    Marks Tey Hotel
    London Road
    Colchester
    Essex
    CO6 1DU
    United Kingdom

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    Sector: Non-specific

    Region: East-of-England
    Map link: click here

    Attachments:
    Delegate instructions Agenda

    Speakers: Ian Miller & Eduardo Caravhalo

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £100.00
    • Studying member: £50.00
    • Student: £50.00
    • Non-member: £150.00

    The price shown includes VAT. A buffet lunch and refreshments will be provided. To notify us of any special requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.