June 07, 2017

9:00 AM - Kingston-Upon-Thames

This intermediate level computer based session will provide the ‘hands on’ skills needed to better interrogate and interpret website visitor behaviour and digital campaign performance.

Using your own organisation’s Google Analytics account, you will learn how to:
• Interrogate visitor journey flows
• Set appropriate journey goals and alerts
• Use Google Analytics Campaign URL Builder facility to track and measure performance from email and web campaigns
• Use Google Tag Manager to add and update website tags, enabling conversion tracking, enhanced site analytics and remarketing
• Integrate Google Adwords and Google Analytics to deliver a better understanding of pay-per-click performance
• Create and export custom management reports

Computers will be provided, but delegates should ensure they bring their Google Analytics login details and the ability to authenticate them. To fully participate, delegates should check that their Google Analytics account is correctly integrated and functioning ahead of the session.

CPD category: Monitoring and measuring effectiveness
duration: 3.5 hours

Registration is from 09:00; the event starts at 09.30 and finishes at 13:00. If you are non-EU resident, please call the Network Support team to make your booking.

Contact us

To contact a member of our Network Support team please call +44(0)1628 427340 or email cim.events@cim.co.uk.

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Kingston Business School, Kingston University
Room BS1021, Frank Lampl Building
Kingston Hill
United Kingdom

Sector: Non-specific

Region: South-East
Map link: click here

Speakers: Nick Day


  • Member: £50
  • Studying member: £50
  • Student: £65
  • Non-member: £75