October 26, 2017

9:00 AM - Edinburgh

LinkedIn for leads is a hands-on workshop that will teach delegates the latest LinkedIn marketing strategies and tactics to increase their lead generation efforts without resembling that of a hard sales approach. Delegates will learn how to find and connect with their ideal prospects, how to create and maintain relationships built on trust and ultimately win more business.

This practical full day workshop will cover:

• How to create a LinkedIn strategy
• How to optimise your profile to be found in searches
• Managing network security and visibility
• How to build relevant connections
• Setting up a company page
• Creating and managing LinkedIn groups
• Getting the most from LinkedIn advertising
• How to integrate LinkedIn with other marketing channels.

This event is ideal for marketers, business owners, HR managers, recruitment consultants, sales teams and senior management focused on B2B marketing or business development.

CPD category: Digital integration
Duration: 6 hours

Registration and networking is from 09:00, the event starts at 09:30 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.

This event has now passed
The Royal Scots Club
29-31 Abercromby Place
United Kingdom

Sector: Social Marketing

Region: Scotland
Map link: click here

Joining Instructions Networking Tips

Speakers: Alan Martin


Regional Events Team


+44 (0)1628 427340


  • Member: £129
  • Studying member: £129
  • Student: £149
  • Non-member: £149

The prices shown include VAT. Sandwich lunch with tea/coffee refreshments are provided. If you have any special dietary/access requirements please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.