• CoBrowse
  • November 22, 2017

    12:30 PM - London

    Great companies provide seamless experiences, seeming to know what customers want before they know it themselves, while others set up fancy Facebook pages and then drop the ball.

    Customer service is mainly about process, whilst customer experience covers everything from initial product awareness to final use. The brand is reinforced every time a customer touches the company, from reading the data sheet, visiting the website, calling customer support, working with the field representatives, and waiting for and using the products.

    At the end of this short course you should have an appreciation of the importance of the end-to-end customer experience (CX) effort and how the whole company must work together to meet customers’ reasonable expectations and to manage their unreasonable expectations.

    Keith Rowland is a Fellow of the CIM and Chartered Marketer, with 32 years sales and marketing management experience in the medical device industry. As former Chairman of the Medical Marketing Group, Keith continues to volunteer for CIM, and will be teaching the CIM Diploma in Professional Marketing in 2017/18.

    CPD category: Championing the customer
    Duration: 3.5 hours

    Registration and networking is from 12:30, the session starts at 13:00 and finishes at 16:30. If you are non-EU resident please call the Network Support team to make your booking.

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    Mintel
    4 Playhouse Yard
    London
    EC4V 5EX
    United Kingdom

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    Sector: Medical Marketing

    Region: London
    Map link: click here

    Speakers: Keith Rowland

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £95.00
    • Studying member: £95.00
    • Student: £95.00
    • Non-member: £125.00

    The prices shown include VAT. To notify us of any special requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.