October 11, 2017

6:00 PM - London


Royal Bank of Canada (RBC) Race for the Kids has grown over the past 8 years to encompass 15 charitable runs supporting children’s causes in Australia, Canada, Hong Kong, Luxembourg, Kuala Lumpur, United Kingdom, Trinidad & Tobago, Barbados and the United States.

Increasing in popularity every year, RBC Race for the Kids events have attracted more than 124,000 participants to date, and raised over £27 million for children’s charities around the world.

Anouschka Elliot, Global Head of Marketing & Brand for the Royal Bank of Canada Investor & Treasury Services

During the session we will explore the keys to success from corporate and charitable partner perspectives in developing a truly global phenomenon. Anouschka will provide an insight in building an international charitable event series, which has to-date raised over £20 million for children's causes, from a single title sponsorship in New York City in 2009.

CPD Category: Integrated Marketing Communications
Duration: 2 hours

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 21:00. If you are a non EU resident, please contact the Network Support team to make your booking.

Contact us

To contact a member of our Network Support team please call +44(0)1628 427340 or email cim.events@cim.co.uk.

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4 Playhouse Yard
United Kingdom

Sector: Charity

Region: London
Map link: click here

Speakers: Anouschka Elliot


  • Member: £15
  • Studying member: £15
  • Student: £15
  • Non-member: £15