October 31, 2017
6:00 PM - London
This event will give you an essential update on social media and digital marketing for B2B marketing in financial services. We will discuss how these methods can be used to achieve your objectives and contribute to company profitability. The panel will also discuss which are the most effective channels for a B2B audience and how to get the most engagement from customers.
Attendees will have the opportunity to discuss social and digital marketing technologies, share ideas, and understand how social media provides the opportunity to increase brand engagement.”
We have a superb line-up for our panel, which includes:
Roslyn Shaw,Managing Director of Alpha Grid and Executive Creative Director of FT Squared, the Financial Times. Roslyn has 25 years’ media experience and is passionate about the creation of great content and the smart activation of that content to drive business growth.
Kelvin Lee leads the global social media marketing for the Thomson Reuters financial, risk and compliance markets and customers - focusing on B2B leads nurturing and conversion strategy via content, campaigns (organic, paid, influencers) and social selling. He still currently leads workshops around the world on digital selling and holds certifications in digital transformation, strategic innovation and start-up strategy.
Andrew Carrier, CMO, Dolfin.
Andrew leads corporate communications, public relations, brand, as well as content and product marketing at Dolfin – an independent investment firm offering custody, trading, and asset management. Andrew has experience of working on both client and agency side in B2B marketing, and particularly enjoys the challenge of articulating value propositions, brand positioning and compelling thought-leadership using digital channels.
Attendees will have the opportunity to discuss social and digital marketing technologies, share ideas, and understand how social media provides the opportunity to increase sales.
CPD Category: Insights
Duration: 2.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 21:00. If you are a non EU resident, please contact the Network Support team to make your booking.