December 06, 2017
9:00 AM - Northampton
According to American entrepreneur Seth Godin, 'Content marketing, is the only marketing that's left'.
In recent years, we have certainly seen the increased importance of content marketing as part of the communications mix.
In this three-hour session, Luan Wise, author of the award-winning book, ‘Relax! It’s Only Social Media’ will go 'back to basics' on the concept of content marketing and present:
• The benefits of content marketing
• The challenges of content marketing
• The different types of content
• How content marketing fits in the customer journey
• How to create and curate content
• How to distribute content
• How to measure content marketing success.
To help put learning into practice, the session attendees will also spend some time working on a content calendar. So, whether your focus is in B2C or B2B communications, this session will give you the tools to master the fundamentals of successful content marketing.
Luan Wise is a Chartered Marketer with over 15 years’ experience in agency, client-side and consultancy roles. She has worked for organisations large and small - including Hilton, Royal Mail and the University of Cambridge. Luan is also a course instructor for LinkedIn’s online learning platform, Lynda.com.
CPD duration: 3 hours
Category: Integrated marketing communication
Registration and networking is from 09:00, lunch is served from 09:30 and finishes at 12:30. If you are a non-EU resident please call the Network Support team to make your booking.