March 07, 2018
9:00 AM - Northampton
Back by popular demand, Luan Wise, marketing expert and author of the award winning 'RELAX! It's Only Social Media', will deliver this workshop packed full of useful hints, tips and examples about which social media platforms work best for a B2B audience.
Social media marketing is often thought to be the domain of the B2C enterprise, but social media is about people, not logos. The real challenge however is in understanding how to effectively use social media tools within a business to business context. Social media can deliver results if you have a plan and the know-how.
The session will cover the following:
• The social media landscape
• Optimising your social media profiles
• Creating and using a company page on LinkedIn
• How to effectively use LinkedIn groups
• Best use of Twitter
• Social media management tools
• How to measure social media ROI
Luan Wise is a Chartered Marketer with over 15 years’ experience in agency, client-side and consultancy roles. She has worked for organisations large and small including Hilton, Royal Mail and the University of Cambridge. Luan is also a course instructor for LinkedIn’s online learning platform, Lynda.com
This session was a sell-out when it took place in Birmingham, so don't delay in booking your place as spaces are limited.
CPD category: Digital integration
Duration: 3 hours
Registration is from 09:00, the session starts at 09:30 and finishes at 12:30. If you are non-EU resident please call the Network Support team to make your booking.