February 01, 2018
9:30 AM - Cambridge
**This event is fully booked**
The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally and it comes in to force on the 25 May 2018 - you must be prepared.
We will look specifically at how the new regulations affect the planning and implementation of digital and direct marketing campaigns including data capture, data purchase, data sharing and data security.
We will also look at how to build better opt-in lists for e-mail, SMS and direct mail campaigns, understand the soft opt-in and how B2B differs from B2C.
Special offer non-member price:
The non-member price includes 3-months’ Affiliate Professional membership of CIM, which can be activated after attending the workshop.
Price include refreshments and a light lunch.
CPD category: Risk and reputation management
Duration: 2.5 hours
Registration and networking is from 09:30, the event starts at 10:00 and finishes at 14:00. If you are non-EU resident please call the Network Support team to make your booking.