• CoBrowse
  • February 14, 2018

    9:00 AM - Basingstoke

    This event is fully booked

    **** THIS EVENT IS FULLY BOOKED ****

    This computer based, intermediate level session, will provide the hands-on skills needed to better interrogate and interpret website visitor behaviour and digital campaign performance.

    Using your own organisation’s Google Analytics account, our trainer, Nick Day, will take you through the following:
    • How to interrogate visitor journey flows
    • Setting appropriate journey goals and alerts
    • Using Google Analytics Campaign URL Builder facility to track and measure performance from email and web campaigns
    • How to use Google Tag Manager to add and update website tags, enabling conversion tracking, enhanced site
      analytics and remarketing.
    • Integrating Google Adwords and Google Analytics to deliver a better understanding of pay-per-click performance.
    • How to create and export custom management reports.

    This workshop is an interactive, hands-on, practical session.

    Computers will be provided, however if you have a laptop/tablet device please bring this along to the session. Delegates should ensure they bring their Google login details and the ability to authenticate them. To fully participate, delegates should check that their Google Analytics account is correctly integrated and functioning ahead of the session.

    CPD category: Digital integration
    Duration: 3.5 hours

    Registration and networking is from 09:00, the event starts at 09:30 and finishes at 13:00. If you are non-EU resident please call the Network Support team to make your booking.

    This event has now passed
    Room F004 South Site
    Basingstoke College of Technology
    Worting Road
    Basingstoke
    Hampshire
    RG21 8TN
    United Kingdom

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    Sector: Non-specific

    Region: South-East
    Map link: click here

    Speakers: Nick Day

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £65.00
    • Studying member: £65.00
    • Student: £75.00
    • Non-member: £95.00

    The prices shown include VAT with light refreshments provided. If you have any special dietary/access requirements please contact the Network Support team.