February 28, 2018
6:00 PM - London
69% of consumers said that rewards make them more likely to choose a brand and 62% of consumers feel that the brands they’re most loyal to have not done enough to reward them… so where does that leave brands and marketers?
In an intimate workshop session hosted by seasoned specialists you will learn basic loyalty principles and discover what takes a consumer from a one-time buyer to a brand advocate. You will also learn how to use data responsibly for insights and generate profitable, long-term relationships.
19.00 Food refreshments and networking
Our speakers are John Lyons and Courtney Cesari from Brandmovers:-
John Lyons is Managing Director, Europe at Brandmovers, the global leader in digital promotions and loyalty. He has over 20 years agency experience in digital marketing, engagement and social media for a broad range of clients. He is also interested in behavioural psychology as it applies to consumer experience and a strong advocate of qualitative insight and big data. He is a former LSBU graduate and part-time lecturer.
Courtney Cesari is Director of Business Strategy, Europe at Brandmovers, the global leader in digital promotions and loyalty. In addition to a Bachelor of Arts from Columbia University, an MBA and Master’s of General Management from Stockholm School of Economics, she has over 15 years of experience in international marketing and communications, brand building and consumer engagement.
This event is the next in a series of events being held at the London South Bank University by the newly formed CIM/LSBU marketing club. The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.
CPD category: Technical: Brand
Duration: 1.5 hours
Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Network Support team to make your booking.