March 07, 2018
9:00 AM - Edinburgh
Cisco recently announced that online video content will account for 69% of all online traffic.
This full-day workshop will support you in moving forward and making video a central part of your marketing and communications strategy.
Video content has become an invaluable platform in marketing, so this session will focus on how to make sure that video content is engaging and relevant for your audience and how to ensure that the time, effort and budget put into a video demonstrates a return on the investment. It will look at how to generate a repeatable idea generation machine for your video content and will cover technicalities such as video shooting and editing options, ways to measure success and how you can configure your video content to drive tangible results for your business.
CPD duration: 6 hours
Category: Digital integration
Registration and networking is from 09:00, the session starts at 09:30 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.