April 27, 2018
9:00 AM - Edinburgh
Everyone’s on social media, right? As corporate social media marketing messages and consumer adoption continues to grow, at the same time as attention spans are in decline, it's getting harder for businesses to break through the wall of noise.
The average person has 338 friends on Facebook, and many have much more than this, so your carefully crafted messages are competing with cute cat pictures and updates from friends and family.
A great way to stand out on any social media platform is to create good quality sharable images. Not only can a picture tell a thousand words, it can also inspire and engage and drive people towards taking action! People are naturally drawn to visual content in their newsfeed and most of the major social networks are transforming into visual platforms to take account of this trend.
This informative full-day workshop will equip you with everything you need to know to make your marketing stand out. Delegates will not only learn how to create images suitable for all the major social media platforms, but will also learn business strategies for generating bottom-line results from their images.
The workshop session will cover the following points:
• The importance of visual marketing
• Developing an image strategy
• How to maintain your brand identity across multiple platforms
• Software tools to easily create images for social media
• Where to find free and low cost images
• How to use Pinterest for business
• How to use Instagram for business
• How to create infographics
This event is ideal for business owners, marketing managers, social media managers and anyone else with responsibility for marketing within their organisation.
CPD category: Digital integration
Duration: 6 hours
Registration and networking is from 09:00, the event starts at 09:30 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.