May 01, 2018
9:00 AM - Brighton
Social media marketing is often thought to be the domain of the B2C enterprise, but social media is about people, not logos. The real challenge however is understanding how to effectively use social media tools within a business to business context. Social media can deliver results if you have a plan and the know-how.
Luan Wise, marketing expert and author of 'RELAX! It's Only Social Media', will deliver this workshop packed full of useful hints, tips and examples about which social media platforms work best, and where.
This session will cover:
• The social media landscape
• Optimising your social media profiles
• Best use of Facebook and Instagram
• Creating and using a company page on LinkedIn
• How to effectively use LinkedIn groups
• Best use of Twitter
• Social media management tools
• How to measure social media ROI
CPD category: Digital integration
Duration: 3.5 hours
Registration and networking is from 09:00, the event starts at 09:30 and finishes at 13:00. If you are non-EU resident, please call the Network Support team to make your booking.