September 04, 2018

6:00 PM - Bristol

Do you agree that marketing as a function is under threat, it’s professional influence is waning, the profession requires re-shaping and we need to start addressing these challenges now?

Join Dr Keith Glanfield and Dr Gary Burke at this years British Academy of Management conference to debate these issues, and their research, with fellow marketers and marketing academics, to start developing solutions to issues like:-

•    Increasing levels of tension and conflict surrounding marketing work
•    Other functions doing marketing work
•    Marketing professionals becoming increasingly irrelevant in strategic decision making

CPD category: Insights
Duration: 2 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:30. If you are non-EU resident, please call the Network Support team to make your booking.

This event has now passed
The Frome Room, Exhibition and Conference Centre
Univeristy of the West of England
Frenchay Campus, Coldharbour Lane
BS16 1QY
United Kingdom

Sector: Higher & Further Education

Region: South-West
Map link: click here

Speakers: Dr Keith Glanfield


Regional Events team


+44 (0)1628 427340


  • Member: £10
  • Studying member: £10
  • Student: £10
  • Non-member: £10

The prices shown include VAT with finger sandwiches and refreshments provided. If you have any special requirements please contact the Network Support team

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

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