Introduction to Google Analytics

January 29, 2019

9:00 AM - Brighton

This interactive computer-based beginners’ session will provide delegates with the basic skills needed to confidently interrogate and interpret key performance data to enhance website development decision making.

Using your own organisation’s Google Analytics account, you’ll learn how to: -

• Interpret the dashboard and set time spans
• Navigate the menus to key areas of information (e.g. page visits) and correctly interpret the data
• Plot visitor journeys from entry to exit points and identify ‘hot’ and ‘cold’ spots
• Set appropriate journey goals and alerts
• Export management reports and be able to explain them
             

Computers will be provided, however if you have a laptop/tablet device please bring this along to the session.

CPD category: Digital integration
Duration: 3.5 hours

Registration and networking is from 09:00, the event starts at 09:30 and finishes at 13:00. If you are non-EU resident, please call the Regional Events team to make your booking.

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