Event starts in
days hours minutes 0 secondsDelivering the ultimate customer journey
In an environment of constant change, increased noise and new technologies, it can be hard to know where to focus your digital efforts.
Why attend?
This year’s Digital Summit will look at the key steps required to align your digital activity with your target audience. Starting with an update on the latest insights, we’ll then help develop your strategy and plans, before moving on to discuss the latest tactical tools and techniques to implement them. Finally, we’ll finish with an inspiring look into the future and explore what this might mean for you and your organisation.
Take away
Each section of the day will provide you with tools and resources to take away and use, including case studies, exclusive podcasts and a step by step measurement framework. You’ll leave inspired, educated and with a practical set of tools to start implementing your new knowledge straight away.
Programme
08:00 | Registration, coffee and networking | ||
09:15 | Welcome and opening comments | ||
09:20 | State of the Nation: Gimmicks vs Reality | Daniel Rowles | Target Internet Where to focus your digital efforts to create the ultimate customer journey. | |
Chapter one: Understanding the customer | |||
09:50 | Engaging customers by resonating and being relevant |
Elizabeth Knights-Ward | Hootsuite The best social monitoring tools and how they can help your organisation to understand customer behaviours, keep consumers engaged and stay relevant. |
|
10:20 | Who owns the customer journey? | Gemma Butler | CIMAn overview of our recent research which looks at the role marketing plays in delivering customer journeys, when the importance of each stage is more significant than ever. | |
10:50 | Interactive Q&A and discussion with speakers | ||
11:10 | Coffee break and networking | ||
Chapter two: Developing the strategy | |||
11:45 | Measuring the least wrong thing | Ciaran Rogers | Digital Marketing PodcastThe best Key Performance Indicators to measure the performance of your digital activity. | |
12:15 | You, your customer and GDPR | Alexandra Leonidou | Foot AnsteyHow GDPR will affect customer data and the potential impact this will have on your customer journeys. | |
12:45 | Interactive Q&A and discussion with speakers | ||
13:00 | Buffet lunch and networking | ||
Chapter three: Delivering the experience | |||
14:00 | Using technology to improve user experiences | Stephanie Jarzemsky | Google El Kanagavel | iProspect How technology and ‘machine learning’ increases personalisation, leading to better customer journeys. | |
14:30 | Creating meaningful connections | Vicki Davis | Universal Pictures Home EntertainmentHow to deliver a truly continuous and seamless experience for your customers, which provides value and keeps them engaged. | |
Chapter four: The Future | |||
15:00 | Now vs the future | Tracey Follows | Futuremade What future technological developments might mean for you, your organisation and your customer journeys. | |
15:30 | Interactive Q&A and discussion with speakers | ||
16:15 | Closing comments | ||
16:20 | Drinks reception, canapés and networking | ||
17:30 | Summit closes |
Venue
The British Museum
Great Russell St
London
WC1B 3DG
Contact us
If you have any questions about Digital Summit 2017, please contact us:
Tel +44 (0)1628 427340 | Email events.organiser@cim.co.uk