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Delivering the ultimate customer journey

In an environment of constant change, increased noise and new technologies, it can be hard to know where to focus your digital efforts.

Why attend?

This year’s Digital Summit will look at the key steps required to align your digital activity with your target audience. Starting with an update on the latest insights, we’ll then help develop your strategy and plans, before moving on to discuss the latest tactical tools and techniques to implement them. Finally, we’ll finish with an inspiring look into the future and explore what this might mean for you and your organisation.

Take away

Each section of the day will provide you with tools and resources to take away and use, including case studies, exclusive podcasts and a step by step measurement framework. You’ll leave inspired, educated and with a practical set of tools to start implementing your new knowledge straight away.

17 October 2017

CIM Member: £350+VAT (£420)

Non-Member: £400+VAT (£480)


The British Museum, London

Call +44 (0)1628 427340
Email events.organiser@cim.co.uk


08:00 Registration, coffee and networking
09:15 Welcome and opening comments
09:20 State of the Nation: Gimmicks vs Reality Daniel Rowles | Target Internet

Where to focus your digital efforts to create the ultimate customer journey.
Chapter one: Understanding the customer
09:50 Engaging customers by resonating and being relevant Elizabeth Knights-Ward | Hootsuite

The best social monitoring tools and how they can help your organisation to understand customer behaviours, keep consumers engaged and stay relevant.

10:20 Who owns the customer journey? Gemma Butler | CIM

An overview of our recent research which looks at the role marketing plays in delivering customer journeys, when the importance of each stage is more significant than ever.
10:50 Interactive Q&A and discussion with speakers
11:10 Coffee break and networking
Chapter two: Developing the strategy
11:45 Measuring the least wrong thing Ciaran Rogers | Digital Marketing Podcast

The best Key Performance Indicators to measure the performance of your digital activity.
12:15 You, your customer and GDPR Alexandra Leonidou | Foot Anstey

How GDPR will affect customer data and the potential impact this will have on your customer journeys.
12:45 Interactive Q&A and discussion with speakers
13:00 Buffet lunch and networking
Chapter three: Delivering the experience
14:00 Using technology to improve user experiences Stephanie Jarzemsky | Google
El Kanagavel | iProspect

How technology and ‘machine learning’ increases personalisation, leading to better customer journeys.
14:30 Creating meaningful connections Vicki Davis | Universal Pictures Home Entertainment

How to deliver a truly continuous and seamless experience for your customers, which provides value and keeps them engaged.
Chapter four: The Future
15:00 Now vs the future Tracey Follows | Futuremade

What future technological developments might mean for you, your organisation and your customer journeys.
15:30 Interactive Q&A and discussion with speakers
16:15 Closing comments
16:20 Drinks reception, canapés and networking
17:30 Summit closes


  • Futuremade
  • Google
  • iProspect
  • Foot Anstey
  • Target Internet
  • Universal Pictures Home Entertainment


The BP Lecture Theatre
The British Museum
Great Russell St

The British Museum
Great Russell St

Contact us

If you have any questions about Digital Summit 2017, please contact us:

Tel +44 (0)1628 427340 | Email events.organiser@cim.co.uk


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