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The 18th CIM Ireland Awards are now open to entries.
Launched in the historic Harland and Wolff Drawing Offices in the Titanic Hotel, Belfast the awards aim to recognise and celebrate the insight, creativity and impact of marketers located on the island of Ireland.
Any organisation, individual or team working in Northern Ireland or the Republic of Ireland, regardless of size, sector or industry can enter. The marketing campaign submitted does not need to focus on activity taking place in Ireland - it can be an international or local campaign.
The activity must take place from 30 September 2016 to 28 September 2018.
Please note the closing date is 28 September 2018 at 15:00.
The Ireland Marketing Awards will take place on Friday 9 November where the 2018 winners will be announced at a gala event in Titanic, Belfast. Over 200 are expected at this prestigious black tie event.
28 September 2018
Public Sector Marketing
Any campaign large or small from an organisation working in public sector is eligible.
Professional Services Marketing – sponsored by Baker McKenzie
Sponsored by Baker McKenzie. This category is for professional services in education, financial, legal, recruitment, accountancy or other. This is the chance to show that your work grows your business. Internal campaigns across any sector may also feel this category works for them.
Not for Profit Campaign/Marketing – sponsored by Moy Park
Sponsored by Moy Park, all charities, social firms, campaigning organisations or private sector organisations who have done work in this area can enter their work into this category.
Cause Related Marketing
A new category focused on companies who have used cause related marketing to highlight or create funding for an issue, charity or good cause.
This includes both online marketing and bricks and mortar. FMCG fit into this one, as well as e-commerce, boutique shops or large multi-nationals.
Marketing in Construction, Engineering and other Manufacturing Sectors
Open to small and large companies in construction, engineering, automotive, transport and other manufacturing sectors.
Marketing in Hotels, Leisure, Events, Travel and Tourism Sectors
Large or small commercial companies, not for profit and social firms with campaigns in this area can enter here.
Marketers working in the technology sector, including Software developers can enter this category.
Agri-food marketing – sponsored by Ulster University Business School
Sponsored by Ulster University this category will showcase the success of the food and drink sector whether marketing locally or internationally.
Best Life Science Marketing
If your product or service is located in the life science this category is appropriate for you.
Creative Industries Marketing – sponsored by Titanic Belfast & Titanic Hotel, Belfast
The category is for marketing impact made in the creative sector, open to individuals or a company it could be a product, event or service but has creativity at its heart.
Best new product, business or service launch – sponsored by Mintel
A new CIM Ireland category - if you did something new then here’s the place to enter – any product or service – across any sector.
Most Marketing Impact on a Small Budget
Small budget with big outcomes should look here to highlight their campaigns.
CIM Ireland Studying Member of the Year – sponsored by Marketing Trust
The highest performing CIM students in a module at Level six (Diploma) will be invited to tell CIM how their study has been applied in their workplaces.
CIM Ireland Marketing Team of the Year – sponsored by PML Group
Sponsored by PML Group recognises the demonstrable impact made by a marketing team on one or more brands they manage, using innovative and impactful marketing.
CIM Ireland Marketer of the Year
Recognises the demonstrable impact made by a marketing professional on one or more brands managed by her/him, and which would be acknowledged as demonstrating best marketing practice.
CIM Ireland Agency of the Year – sponsored by Marketing Trust.
This will be awarded to the agency who has demonstrated exceptional effectiveness through transformational campaigns.
Chair’s Award for best Campaign (across all sectors)
Having reviewed all category winners, the CIM Ireland Chair will decide which entry best demonstrates marketing impact to the Ireland marketing community.
Interest in sponsorship of the CIM Ireland Awards has been very brisk with half our categories already sold before launch. By sponsoring the event your brand is positioned alongside the leading professional marketing body. It offers you the opportunity to network with marketing professionals across the island and align your company with an event that is successful, well established and greatly respected. The CIM Ireland sponsorship brochure is available here.
Stephen Allen is a CIM Fellow and chartered marketer. He is also a CIM Food and Drink Sector Ambassador. He has over 20 years marketing experience and is presently a self-employed marketing consultant to food and drink companies. Stephen obtained an Undergraduate Honours Degree in Business Studies before starting his marketing career with Unilever, Campbell Soup Company and P&G. In 2003 he returned to Northern Ireland and served as Group Marketing Manager for Tayto Group before being appointed as Head of Marketing at Monaghan Mushrooms and Chief Commercial Officer at Bawnbua Foods.
Nicky Jackson is the Deputy Head of Local Campaigns for the Cabinet Office. Currently covering the South West, Wales and Northern Ireland, Nicky leads a team of multi-disciplinary comms specialists working to extend and amplify the reach of priority UK Government campaigns. Before joining the Civil Service Nicky worked for six years in the award-winning communications team at Westminster City Council. She is the proud mother of a very cheeky five year old and lives in Bristol.
Peter Craven has over 20 years global marketing experience across a wide variety of sectors and customer groups. A common thread throughout his career has been the development and execution of marketing strategies developed as part of the senior management team. Peter is founder of BlueSky Video Marketing and is also a CIM Education Ambassador.
Being passionate about storytelling is nothing new to Niamh Sherwin-Barry who came to the Irish Fairy Door company as a qualified and entrepreneurial Montessori Teacher with a mission to help children to use their imagination and “to play like they used to”. Niamh is the Chief Storyteller for The Irish Fairy Door brand and heads up the social media, customer services and PR teams: “We help fairies relocate into homes and gardens all over the world by producing high quality Irish fairy doors!”. In 2016, Niamh managed to get Kourtney Kardashian to feature her son’s personalised Irish Fairy Door on Snapchat resulting in a surge of visitors to the company’s American site and a huge boost to business. The company exports its colourful and imaginative toys to over 120 different countries across the globe, and has landed key customers including Smyths Toys, Tesco and US toy store chain Joann’s.
Ann McGregor FCIM was appointed as CEO of the Northern Ireland Chamber of Commerce and Industry in June 2008.
Ann was formerly Chief Executive of Enterprise NI and a director with Business in the Community. She commenced her career in the private sector working in production/materials management with Roche Manufacturing, Schering Plough and Bird’s General Foods before moving into local economic development.
Ann is a BA Honours Graduate of Queen’s University, holds a MA Marketing from Ulster University and is a Fellow of the Chartered Institute of Marketing (FCIM).
In June 2012, Ann received a MBE for services to small business development and enterprise in the Queen’s Jubilee Birthday Honours.
Ann is currently a Trustee of the Grand Opera House and a member of the Senate at Queen’s University, Belfast.
Annmarie Hanlon is an academic and practitioner in in digital marketing strategy and the business development of social media. She is a senior Lecturer in Digital Marketing at the University of Derby where she is completing a PhD in the strategic use of social media. A Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors, Annmarie has worked on digital marketing strategy and planning projects in sectors including legal and financial services, software and IT, communications, advertising, media, health and leisure.
Eleanor Gilliland, Associate Director at Baker McKenzie leads the Global Marketing and Business Development teams for the firm’s Transactional Practice Group.
Eleanor, a Fellow of the Chartered Institute of Marketing has over 20 years experience in marketing working with companies in the pharmaceutical and technology sectors.
Finally – do take a read of our terms and conditions. We also have a live Q & A document which we will update with queries as the competition progresses and will be hosting events up until September with best practice, tips and advice.