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Unlock the power of marketing
Marketing is a critical function in driving business growth in any organisation and it plays a key role in a rapidly changing landscape. A landscape that’s evolving through technology, regulations, economic uncertainty and changes in the way customers interact with brands.
This year’s summit will look at harnessing the power of marketing to implement key changes in your organisation, be it large or small.
Our speakers will consider the new opportunities provided by a multi-channel, customer-centric approach and the importance of trust as a key dynamic in customer behaviours. We’ll also examine the internal drivers of success, helping to ensure you have the right culture, structure, skill sets and recruitment strategy.
Each session will open with new insights from recent CIM research and will finish with interactive Q&As involving our panel of speakers. We want you to leave inspired with fresh ideas to drive your business forward.
|09:00||Registration, coffee and networking|
|09:45||Welcome and opening comments|
|Chapter one: Grasping new opportunities|
|09:50||CIM's research: Export ready||Gemma Butler | CIMWe are living in turbulent times. With uncertainty around Brexit and the growing speed of technological change, we'll take you through a summary of the key findings from our recent research conducted with PwC. Focusing on how marketing can highlight and unlock new opportunities in new markets and what organisations need to be thinking about now, when planning for growth.|
|10:10||Forge a connection by showing not telling||Jamie Spafford | SORTEDfoodHear how SORTEDfood, a British YouTube cooking channel and food website, has used social media platforms and video to grow their subscribers to over 1.9 million, with over 300 million video views since their start up in 2010.|
|10:30||Draw on fresh insights to constantly evolve||Tom Hall | Lonely PlanetDiscover how Lonely Planet's largest and most influential campaign ‘Best in Travel’, has developed and thrived over the last 15 years, reaching 2 billion people across 34 countries.|
|10:50||Coffee break and networking|
|Chapter two: The value of trust|
|11:20||CIM's research: Fake reviews||James Farmer | CIMWe surveyed users of online reviews and over a quarter believe they’ve been misled by a fake review in the past year. So how do you stay true to your brand? We’ll take you through the findings and insights from our research, carried out in partnership with BBC Five Live.|
|11:40||The GDPR opportunity||Emma Fletcher | Royal Mail MarketReachWith a new data regulation in place, targeting consumers with personalised communications is a challenge we all face and one which requires organisations to re-think their strategy. Find out how to adapt your approach and turn the challenge into an opportunity.|
|12:00||Interactive Q&A for Chapters one and two|
|12:45||Buffet lunch and networking|
|Chapter three: The building blocks of business growth|
|13:45||CIM's research: A* Marketing Team||Dr Geraint Evans FCIM & award winning international marketerHow do you put together a best-in-class marketing team that is fit for purpose in a constantly changing business environment? We’ll share our views and insights from our latest business roundtable.|
|14:05||Digital Marketing Skills Benchmark||Ciaran Rogers | Target InternetDigital has fundamentally changed the way we buy, make decisions and interact with one another. Not only is it an essential element of any marketing strategy, but also of any organisational strategy. Target Internet will take you through the Digital Marketing Skills Benchmark - the first study of its type and scale, that looks at skills across a wide range of industries and levels of seniority.|
|14:25||Recruitment's important role||Mark Lawson Jones & Huw Jones | The Page GroupThe war for top talent has never been fiercer. Hear from the Page Group as they take you through the importance of having a robust recruitment strategy and the challenges being faced, from junior to board level.|
|14:45||Interactive Q&A and discussion with speakers|
|15:40||Drinks reception, canapés and networking|
Jamie Spafford is a co-founder of SORTEDfood - one of the largest and most prolific cooking conversations online, with a global community of more than 2.5million people.
From teaching simple recipes, to exploring some of the best food in cities around the world, SORTEDfood has spent the last 10 years using social platforms to engage with millions of food lovers.
During this time SORTEDfood has partnered with a select number of commercial brands to help extend and amplify their work, and earlier this year the team launched a ‘club' for it’s community to become more actively involved in the brand - with members being able to subscribe to help develop regular cookbooks, attend supper clubs hosted by SORTEDfood and even take advantage of SORTED’s growing relationships with food establishments around the world with special treatments and discounts.
Tom Hall is Editorial Director at Lonely Planet. He is a long-time contributor to dozens of Lonely Planet books including their annual Best in Travel publication and Lonely Planet Magazine. He also writes for The Guardian newspaper in the UK and is a regular voice covering travel on CNN, BBC News, Sky News, BBC Radio 5 live and many other national and international broadcasters.
Royal Mail MarketReach
"Area of expertise: agencies and channels media specialist – supporting business challenges/opportunities that deliver robust strategic plans with measurable outcomes.
24yrs experience within direct marketing B2B & B2C, with 19 of those specifically working with advertising agencies and channels developing their customer base with solutions to their BTL media strategies, project by project or longer term. Other areas where I offer guidance are GDPR & Mail, Maximising effectiveness in mail channels to increase ROI and Innovation. Specialist sectors - Financial Services, Utilities, Telecommunication and Publishing.
Mark Lawson Jones
The Page Group
Mark is responsible for general management executive appointments at board level and specialises in marketing and commercial functions.
He has 12 years of recruitment experience and his focus is on main board and senior management level appointments across consumer, B2B, technology and pharmaceutical sectors. His client base includes both UK and multi-national businesses and those ranging from privately held, owner driven businesses, through to quoted companies and private equity-backed organisations.
The Page Group
Huw has been with Michael Page for 10 years but has been involved in recruitment and business for over 16 years.
Huw has a wealth of experience recruiting and working with a wide range of businesses in sectors ranging from Technology, Retail, Financial Service, Professional Services and Business Services.
The Chartered Institute of Marketing
James is Head of Brand and Marketing Communications at CIM, leading the Events, Marcomms and Creative departments. He joined CIM from Sky where he was Brand Controller across a range of their leading TV Products, driving brand strategies and delivering ATL campaigns. Prior to that he spent over 15 years agency-side working on a range of Entertainment and Telco clients. He’s passionate about customer-centric marketing that draws on juicy audience insights to create compelling comms. He has a Graphic Design degree, a strategic mind and a strong commercial focus, so enjoys working with pictures, words and numbers.
Ciaran Rogers is an experienced digital strategist with over 19 years experience, he has worked for and trained a large number of international brands including FatFace, Liz Earle, Elemis and the UK Sailing Academy, and was a lead lecturer for Middlesex University on their Digital Marketing MA programme.
Ciaran is the host of the Digital Marketing Podcast and combines the skills of being an expert practitioner with being an experienced teacher and public speaker
30 Euston Square
30 Euston Square