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Unlock the power of marketing

Marketing is a critical function in driving business growth in any organisation and it plays a key role in a rapidly changing landscape. A landscape that’s evolving through technology, regulations, economic uncertainty and changes in the way customers interact with brands. 

This year’s summit will look at harnessing the power of marketing to implement key changes in your organisation, be it large or small.

Our speakers will consider the new opportunities provided by a multi-channel, customer-centric approach and the importance of trust as a key dynamic in customer behaviours. We’ll also examine the internal drivers of success, helping to ensure you have the right culture, structure, skill sets and recruitment strategy.

Each session will open with new insights from recent CIM research and will finish with interactive Q&As involving our panel of speakers. We want you to leave inspired with fresh ideas to drive your business forward.


20 September 2018



30 Euston Square, London

Call +44 (0)1628 427340
Email events.organiser@cim.co.uk




09:00 Registration, coffee and networking
09:45 Welcome and opening comments
Chapter one: Grasping new opportunities
09:50 CIM's research: Export ready Gemma Butler | CIM

We are living in turbulent times. With uncertainty around Brexit and the growing speed of technological change, we'll take you through a summary of the key findings from our recent research conducted with PwC. Focusing on how marketing can highlight and unlock new opportunities in new markets and what organisations need to be thinking about now, when planning for growth.
10:10 Forge a connection by showing not telling Jamie Spafford | SORTEDfood

Hear how SORTEDfood, a British YouTube cooking channel and food website, has used social media platforms and video to grow their subscribers to over 1.9 million, with over 300 million video views since their start up in 2010.
10:30 Draw on fresh insights to constantly evolve Tom Hall | Lonely Planet

Discover how Lonely Planet's largest and most influential campaign ‘Best in Travel’, has developed and thrived over the last 15 years, reaching 2 billion people across 34 countries.
10:50 Coffee break and networking
Chapter two: The value of trust
11:20 CIM's research: Fake reviews James Farmer | CIM

We surveyed users of online reviews and over a quarter believe they’ve been misled by a fake review in the past year. So how do you stay true to your brand? We’ll take you through the findings and insights from our research, carried out in partnership with BBC Five Live.
11:40 The GDPR opportunity Emma Fletcher | Royal Mail MarketReach

With a new data regulation in place, targeting consumers with personalised communications is a challenge we all face and one which requires organisations to re-think their strategy. Find out how to adapt your approach and turn the challenge into an opportunity.
12:00 Interactive Q&A for Chapters one and two
12:45 Buffet lunch and networking
Chapter three: The building blocks of business growth
13:45 CIM's research: A* Marketing Team Dr Geraint Evans FCIM & award winning international marketer

How do you put together a best-in-class marketing team that is fit for purpose in a constantly changing business environment? We’ll share our views and insights from our latest business roundtable.
14:05 Digital Marketing Skills Benchmark Ciaran Rogers | Target Internet

Digital has fundamentally changed the way we buy, make decisions and interact with one another. Not only is it an essential element of any marketing strategy, but also of any organisational strategy. Target Internet will take you through the Digital Marketing Skills Benchmark - the first study of its type and scale, that looks at skills across a wide range of industries and levels of seniority.
14:25 Recruitment's important role Mark Lawson Jones & Huw Jones | The Page Group

The war for top talent has never been fiercer. Hear from the Page Group as they take you through the importance of having a robust recruitment strategy and the challenges being faced, from junior to board level.
14:45 Interactive Q&A and discussion with speakers
15:30 Closing comments
15:40 Drinks reception, canapés and networking
17:00 Summit closes


  • SORTEDfood
  • Royal Mail
  • The Page Group
  • CIM
  • Target Internet


30 Euston Square
United Kingdom

30 Euston Square

Contact us

If you have any questions about CIM Digital Summit 2018, please contact us:

Tel +44 (0)1628 427340 | Email events.organiser@cim.co.uk


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