Practical Insights: How to measure your marketing effectiveness
- Broadcast: Tuesday 25 July 2017
- Natacha Wilson
- 25 July 2017
Watch this Practical Insights webinar with Natacha Wilson, CIM course director to find out how the use of relevant marketing metrics and key performance indicators (KPIs) support strategic decisions and planning.
What you’ll learn:
- What metrics to use and when
- The key elements needed to implement metrics successfully
- How to use these metrics to help support your strategic decisions and planning
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About the Speaker
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