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How to plan and run effective digital communications campaigns using all the key digital channels.
How to plan and optimise your PPC Google Ads campaigns.
How to develop and run results-driven Facebook (Meta) advertising campaigns.
How to develop your digital marketing strategy and implement advanced digital channel techniques.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
Plan and implement digital marketing to drive B2B awareness, lead generation and growth.
Improve website performance with testing, analytics and AI.
Rethink website strategy for an AI-shaped, less linear digital environment.
Build a measurable and effective content marketing strategy using a 9-step framework.
This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.
How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.