Account
AI Compliance in Marketing
Human oversight, transparency and risk management for AI-enabled marketing operations
The AI Compliance in Marketing course is a one-day intermediate-level programme for marketers responsible for using, approving or managing artificial intelligence within marketing operations. It addresses the legal, operational and reputational risks created by generative AI content, automated audience targeting and AI-enabled decision-making, and provides practical methods for applying human oversight, transparency and internal controls.
The course covers the regulatory and compliance frameworks that apply to UK and EU marketing teams using AI. By the end of the day, participants will be able to: assess AI risk across their marketing activity, apply the disclosure and transparency obligations that now apply to AI-generated content, audit AI vendors against data protection and intellectual property requirements, and design human-in-the-loop (HITL) workflows that keep editorial and operational control of automated marketing systems with named accountable individuals.
This course is designed for marketing professionals who use, commission, approve or oversee AI tools and automated workflows within their marketing function.
- Marketing managers and senior marketing managers
- Heads of marketing and marketing directors with oversight responsibility for AI adoption
- Digital marketing managers and digital marketing executives
- Content marketing managers, content leads and content strategists working with generative AI
- CRM and marketing automation specialists running AI-enabled segmentation or personalisation
- Marketing operations and martech professionals responsible for vendor selection and tool stack governance
- Brand managers and product marketing managers approving AI-generated creative
- In-house communications professionals using AI for content production
- Agency account directors and consultants advising clients on AI adoption
- Assess operational, legal and reputational risks associated with generative AI in marketing campaigns, including risks specific to AI-generated text, images and synthetic media
- Apply transparency and disclosure requirements to AI-generated marketing content, including the obligations introduced by EU AI Act Article 50 for marketers selling into or operating within the EU
- Distinguish profiling from automated decision-making within marketing activity, and identify when UK GDPR Article 22 thresholds are engaged
- Evaluate AI tools and vendors against customer data protection, intellectual property and data processing obligations, including assessing training-data provenance and contractual indemnities for AI-generated output
- Identify risks associated with AI-enabled targeting, predictive segmentation and behavioural automation, including algorithmic bias and discriminatory outcomes in audience selection
- Design practical human-in-the-loop (HITL) oversight workflows that satisfy EU AI Act Article 14 requirements and align with internal accountability structures
- Develop internal controls and AI policy for marketing operations, drawing on the NIST AI Risk Management Framework and the ISO/IEC 42001 standard
- Apply practical controls to support safer AI adoption across content production, customer data use and automated marketing workflows.
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What our customers say
A canter through all the various aspects of AI. Fascinating and enlightening.
I'm very happy with the course - it showed me how AI could be used across the marketing journey, with lots of case studies and examples of useful tools. As a jumping-off point, it was perfect and I feel empowered to go and experiment with the areas that are most relevant to me.
Helpful, informative, thought-provoking, and insightful.
