This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics.
- Aviva - Drive Safer Campaign
- Brands2Life in partnership with Howell Penny and Appletiser - Appletiser Through the Decades
- EY - Building Future Britain
- Garmin - Beat Yesterday
- Green Flag in partnership with Chi & Partners – Green Flag’s Seasonal Campaign
- Halfords in partnership with Mother London - For life's Journeys
- LIFE Agency - Beefeater Bar + Block
- Mediavest Group in partnership with Royal London Group - "Only in Britain"
- Momentum ABM in partnership with Oracle - Making Digital Real
- MoneySuperMarket - Epic campaign
- Refinery - Hillarys: You’ll love what we do
- TMF Group - Global Reach Challenge