2017 Finalists

Select one of the options below to see the finalists from each category.

Agency of the Year

This award recognises the agency that has had an unrivalled year. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future.

Finalists

  • Equinox
  • MediaVision
  • MRA Marketing
  • Ridgemount PR
  • Sleeping Giant Media
  • Stein IAS
  • We Are Boutique
Best Brand Building Campaign - Large

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics.

 

Finalists

  • Aviva - Drive Safer Campaign
  • Brands2Life in partnership with Howell Penny and Appletiser - Appletiser Through the Decades
  • EY - Building Future Britain
  • Garmin - Beat Yesterday
  • Green Flag in partnership with Chi & Partners – Green Flag’s Seasonal Campaign
  • Halfords in partnership with Mother London - For life's Journeys
  • LIFE Agency - Beefeater Bar + Block
  • Momentum ABM in partnership with Oracle - Making Digital Real
  • MoneySuperMarket - Epic campaign
  • Refinery - Hillarys: You’ll love what we do
  • Royal London Group in partnership with Mediavest | Spark – “Only in Britain”
  • TMF Group - Global Reach Challenge
Best Brand Building Campaign - SME

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics.

Finalists

  • Brothers and Sisters on behalf of Elevate Credit International Limited – Sunny Life Support
  • Oi on behalf of Visit Jersey - Visit Jersey Summer 360 Campaign
  • Torpedo on behalf of Valneva UK - Tough on mosquitoes. Tender on your skin.
Best Corporate Social Responsibility

This award recognises the effective harnessing of an organisation’s influence to deliver a positive social or environmental change. Whether a one-off campaign or sustained approach, demonstrate how you’ve put responsible business practice at the heart of your organisation.

Finalists

  • Alpha Grid, A Financial Times Company in partnership with ManpowerGroup - ManpowerGroup Sustainability Report: Doing Well By Doing Good
  • Premier Foods - Bisto Spare Chair Sunday
  • RBS – MoneySense
  • Salesforce - Salesforce.org
  • TMF Group - Global Reach Challenge
  • Vision Express in partnership with The Tonic Communications - Vision Express hits the road to improve the UK’s eye health
Best Customer Experience Strategy

This award recognises the outstanding application of a cohesive customer experience strategy. By demonstrating how your brand values are aligned to the customer experience, show how a consistency across all touch points has exceeded customer expectations.

Finalists

  • BBC - BBC Bitesize App Launch
  • Fitness First - Putting our Members First
  • Royal London - Customer Voice
  • Salesforce - World Tour
  • YOURgb EVENTS - The Famous Grouse House 2016
Best Integrated Campaign - SME

This award recognises campaigns that deliver excellence through a range of channels. There must be clear objectives and rationale behind the media strategy along with creative synergy across all the activity, resulting in demonstrable value added from each channel.  

Finalists

  • Freedom Media in partnership with Prison! Me! No Way!!! Jersey - Highs.Exposed
  • London Legacy Development Corporation - Launch of The Slide at the ArcelorMittal Orbit
  • Make It York (Visit York) - York: the original city adventure
  • Oi on behalf of Visit Jersey - Visit Jersey Summer 360 Campaign
  • Rooster Creative Marketing - A Refreshing View of Private Education
  • Seafish - Seafood Week: Fishing for success
  • SlimFast UK - SlimFast Challenge: works for me
  • Torpedo on behalf of Valneva UK - Tough on mosquitoes. Tender on your skin.
Best Integrated Campaign - Large

This award recognises campaigns that deliver excellence through a range of channels. There must be clear objectives and rationale behind the media strategy along with creative synergy across all the activity, resulting in demonstrable value added from each channel.  

Finalists

  • Aviva - Drive Safer Campaign
  • BBC - BBC micro:bit
  • Brands2Life in partnership with Howell Penny and Appletiser - Appletiser Through the Decades
  • Equinox in partnership with Cadw - Historic Adventures
  • EY - EU Audit Reform
  • Green Flag in partnership with Chi & Partners – Green Flag’s Seasonal Campaign
  • Momentum ABM in partnership with Fujitsu - Always Connected
  • NHS Professionals - Love the NHS, return to the Bank
  • ODEON Cinemas Group - The BFG
  • Stagecoach Midlands - X18 Where the Adventure Begins
  • The National Lottery - I Am Team GB / I Am ParalympicsGB
  • Torpedo on behalf of Autodesk - Autodesk Indie Gamemaker Campaign
Best Partnership Marketing Campaign

This award recognises the effortless strategic alignment of two partnering organisations to deliver a compelling customer marketing campaign. Show how your joint approach and shared goals achieved a measurable win-win result.

Finalists

  • Cheshire West and Chester Council - Recycling just got bigger: WEEE recycling
  • EY - London Tomorrow: Shaping Future Cities
  • ITV in partnership with The National Lottery, British Olympic Association and UK Sport - I Am Team GB, Nation's Biggest Sports Day
  • MEC Wavemaker - Out Of Category and into Culture: Colgate & Britain’s Next Top Model
  • Norton Rose Fulbright in partnership with McLaren Honda - #RiskReady
  • ODEON Cinemas Group in partnership with Disney, Disney Life and Sea Life – Finding Dory
  • Prison! Me! No way!!! Jersey in partnership with the States of Jersey Build a Safer Society Department and Freedom Media – Highs.Exposed
  • UNILAD in partnership with Electronic Arts and HSE Cake – Battlefield 1
  • UNILAD in partnership with Lionsgate – Dirty Grandpa
  • Unruly - #CannesSlam!
  • visitlondon.com in partnership with Entertainment One and Premier – The BFG Dream Jar Trail
  • West Midlands Police – Guns: Tell us what you know, not who you are
  • White Label UK – Stoli the Vodka at Pride in London (in association with Absolutely Fabulous: The Movie)
Best use of Data and Insight - SME

This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.

Finalists

  • Alpha Grid, A Financial Times Company in partnership with Unruly - Science of Business Sharing
  • Brass - TD Direct Investing: I Can with TD
  • ClearScore - ClearScore
  • Sleeping Giant Media - Planning Plan Insurance
Best use of Data and Insight - Large

This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.

Finalists

  • Baxi - Calling all Gary Go-getters!
  • BBC - BBC Bitesize App Launch
  • Breaking Blue in partnership with Samworth Brothers and Tesco PLC - Creating Fresh Inspiration for Tesco shoppers
  • British Council - UK Professional Qualifications Market Development Research Project
  • Comet Global Consulting on behalf of Standard Life - Comet Global Consulting: Marketing at Standard Life
  • Faithful+Gould - Employee Empowerment and Data Visualisation
  • Fitness First - Putting our Members First
  • MRA Marketing in partnership with BMF and GfK - Builders Merchant Building Index (BMBI)
  • Halfords in partnership with Planning-inc – Putting the Customer in the Driving Seat
  • Redblue Research in partnership with Sky UK - Sky Q
  • Royal London - Vulnerable Customers
  • Salesforce - Challenger for Marketing Cloud
Best use of Digital Marketing

This award recognises the best use of digital to achieve a business objective. Whether innovative, creative, programmatic or immersive, demonstrate how your digital channels or technology have delivered marketing excellence and a strong return on investment.

Finalists

  • Anicca Digital - Lazy Lawn
  • Baxi - Baxi Works loyalty scheme
  • Brisant Secure in partnership with MRA Marketing - Brisant (MRA Marketing): Ultion - the lock that sells doors
  • Celtic Quest Coasteering Ltd - Virtual Coasteering
  • every1 on behalf of HCA Healthcare UK - HCA Healthcare UK
  • MediaVision in partnership with Hobbs – Outstanding Results in SEO and E-Commerce
  • RNF Digital Innovation in partnership with Bestway Wholesale Group - Bestway iBeacon Campaign
  • Rooster Creative Marketing - Downside School, Monastery and Library Website
  • Stein IAS on behalf of Juniper Networks – Instant Evolution Intelligent Content Hub
  • Stein IAS on behalf of Trelleborg Marine Systems – Measurable Marketing Quality
  • ThoughtShift in partnership with Calumet Photographic – Picture Perfect ROI
  • Watergate Bay Hotel - Watergate Bay Hotel Christmas Snow Globe
Best use of Social Media

This award recognises the inventive use of social media to engage in tangible interactions with an audience. Whether paid or organic, solus or part of an integrated campaign, show how your social media activity has made a measurable impact.

Finalists

  • agency:2 - Thomas & Friends 'The Great Race' Facebook Marketing Campaign
  • Anicca Digital – Velobici
  • CollectPlus - Facebook launch
  • Green Flag in partnership with Hangar Seven – Green Flag’s Scenic Route campaign
  • immediate future on behalf of Marston’s PLC - Brewing up a social storm
  • Knauf UK in partnership with Ridgemount PR - Knauf Summer of Sport: Let the games begin!
  • MRA Marketing on behalf of IKO PLC - #NoMorePotholes
  • myclever™ Agency on behalf of The Co-op Bank - It's Good to be Different
  • University of Salford in partnership with Tunafish Media – Match Made in Salford
  • visitlondon.com in partnership with Entertainment One and Premier – The BFG Dream Jar Trail
Innovation – New Product/Service

This award recognises the innovative development of a new product or service. Show how a customer-centric approach led to an outstanding value proposition, setting you apart from the competition and mutually benefitting your business and customers.

Finalists

  • ClearScore - ClearScore
  • LIFE Agency - Beefeater Bar + Block
  • Perfectly Picked Ltd – Electrolux Group Simple Switch
  • Q-Park UK - Q-Park Rewards
  • Response One in partnership with ASOS - THE ASOS BEAUTY CALENDAR
  • Stein IAS on behalf of Ingredion – The Novation Rice Starch Launch Campaign
Innovation – Not-for-profit/Public Sector

This award recognises pioneering change in the pursuit of growth within the NFP or Public sector. Innovation isn’t reliant on a big budget so demonstrate how your approach added value to your customers and benefitted your organisation.

Finalists

  • Cowshed in partnership with Skills for Health and National Skills Academy for Health - Our Health Heroes
  • Durham Cathedral - Durham Cathedral in LEGO
  • Equinox in partnership with Cadw - Historic Adventures
  • MEC UK, Clear Channel and DOOH.com on behalf of Public Health England – Transforming Bus Stops into Health Stops
  • NHS Professionals - Love the NHS, return to the bank
  • Northern Ballet - World Première Tour of 1984
  • Seafish - Seafood Week: Fishing for success
  • South Essex College of Further & Higher Education - Applicant Conversion Campaign
Marketer of the Year

This award recognises the stellar impact one individual has had on an organisation. Whether a colleague has gone beyond the parameters of their role or you’ve dedicated an unsurpassable level of commitment yourself, show how creativity, originality and an inspiring work ethic provided a remarkable personal contribution.

Finalists

  • Ann Stanley, Anicca Digital
  • Catherine Marks, Swansea University
  • Laura Flanagan, Mount Anvil
  • Morgan Lloyd, Welsh Water
Marketing Team of the Year (client side)

This award recognises the marketing team that has been instrumental to the success of their organisation. Reinforced by measurable results, demonstrate how your team’s collaborative and strategic approach to marketing has helped transform the performance of your business.

Finalists

  • Arden University
  • Aviva
  • Baxi Heating
  • DS Smith Recycling
  • Garmin
  • Mount Anvil
  • PwC
  • Stephens Scown LLP
Marketing Campaign of the Year - SME

This award recognises the best individual campaign that delivered a stunning impact on the target audience and competition. Whatever your campaign aimed to achieve, share the work you’re most proud of and detail the challenges you faced, the insights and creative you developed along with the brilliant results you achieved.

Finalists

  • Arden University - Do it Differently
  • Brothers and Sisters on behalf of Elevate Credit International Limited – Sunny Life Support
  • Harris - Howarth Timber 175 Trade Day
  • The Health Foundation - The Power of people
  • We Are Boutique - Strategy and Implementation of a Media Campaign
  • Westco Trading on behalf of London Borough of Sutton – Clean Street Sutton
Marketing Campaign of the Year - Large

This award recognises the best individual campaign that delivered a stunning impact on the target audience and competition. Whatever your campaign aimed to achieve, share the work you’re most proud of and detail the challenges you faced, the insights and creative you developed along with the brilliant results you achieved.

Finalists

  • Brands2Life in partnership with Howell Penny and Appletiser - Appletiser Through the Decades
  • CACI Ltd on behalf of EDF Energy - Push for paperless campaign
  • Caring Homes – A Caring Perspective
  • Cheshire West and Chester Council - Recycling just got bigger: WEEE
  • Equinox in partnership with Cadw - Historic Adventures
  • ITV in partnership with The National Lottery, British Olympic Association and UK Sport – I Am Team GB, Nation’s Biggest Sports Day
  • Momentum ABM in partnership with Fujitsu - High Impact, Low Budget, Express Delivery
  • NHS Professionals - Love the NHS, return to the bank
  • Peter's Food Service Ltd - Peter's Welsh Rugby Heroes 2016
  • TMF Group - Global Reach Challenge
Chair’s Award

Chosen by our Chair, Leigh Hopwood, this special award is presented to a category finalist whose execution and distinctive approach places them a cut above the rest.

Finalists