This award recognises national or local campaigns that use striking creativity and strategic planning to reach and engage target audiences. Channels might include outdoor, TV, radio, online or press with evidence of how results delivered against objectives.
- AV Browne on behalf of Hughes Insurance Services Limited: Hi 2017 Campaign
- Carpetright: Home Transformations with Lucy Alexander
- Dŵr Cymru Welsh Water: For Wales. Not for Profit.
- Mother in partnership with MoneySuperMarket: MoneySuperMarket feels epic
- Joint & TSB: The Plus Account - The Power of Product and Purpose