This award recognises national or local campaigns that use striking creativity and strategic planning to reach and engage target audiences. Channels might include outdoor, TV, radio, online or press with evidence of how results delivered against objectives.
- CoinCorner: Be More Brenda
- HM Revenue and Customs in partnership with adam&eveDDB and Manning Gottlieb OMD: 2018 Self Assessment Campaign
- Impero on behalf of Exterion Media, Havas, Pernod Ricard UK and Posterscope: Pink Your Senses
- Southeastern: Southeastern Hidden Gems 2018
- Torpedo: Grafter Green – Loaded with Benefits