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2019 Finalists

Select one of the options below to see the finalists from each category.

Best Advertising Campaign

This award recognises national or local campaigns that use striking creativity and strategic planning to reach and engage target audiences. Channels might include outdoor, TV, radio, online or press with evidence of how results delivered against objectives.

Finalists

  • CoinCorner: Be More Brenda
  • HM Revenue and Customs in partnership with adam&eveDDB and Manning Gottlieb OMD: 2018 Self Assessment Campaign
  • Impero on behalf of Exterion Media, Havas, Pernod Ricard UK and Posterscope: Pink Your Senses
  • Southeastern: Southeastern Hidden Gems 2018
  • Torpedo: Grafter Green – Loaded with Benefits

 

Best Brand Building Campaign - Large

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics. 

Finalists

  • ACO Technologies Plc: Broadening the Brand
  • Keele University: The Keele Difference
  • Leeds Building Society: Here for you for life
  • Plusnet: The Yorkshire Citizenship Test
  • Standard Life Aberdeen: Standard Life Brand Campaign
  • University of Winchester: Go Where You Feel Most Alive

 

Best Brand Building Campaign - SME

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics. 

Finalists

  • Impero: Returning Beefeater gin to fame and glory
  • Impero: Richmond Sausages – Making ‘The Nation’s Favourite’ mean something to consumers
  • Indicia: Dacia Way (I like it)
  • Leeds Playhouse: Rebrand
  • Realia Marketing: Setting the standard for the wider insurance industry
  • Taylor Vinters: The Zebra Project

 

Best Content Marketing Campaign

This award recognises the outstanding creation and use of content to drive engagement and achieve set objectives. Show how your strategy delivered content across relevant platforms to reach your target audience and deliver compelling results.

Finalists

  • Arcadis: Investing in Britain - Cities Built for the Future thought leadership campaign
  • Close Brothers Motor Finance: Britain Under the Bonnet 2018
  • Forge: Building a robust sales pipeline for Keronite; an innovative materials science company
  • Highways England: Distressed campaign
  • Ingram Micro: HPE Partner Onboarding Drive
  • The Health Foundation in partnership with The Empathy Museum: A Mile in My Shoes – Health and Social Care
Best Corporate Social Responsibility

This award recognises the effective harnessing of an organisation’s influence to deliver a positive social or environmental change. Whether a one-off campaign or sustained approach, demonstrate how you’ve put responsible business practice at the heart of your organisation.

Finalists

  • BAE Systems Applied Intelligence: The Intelligence Network
  • Hallam: Hallam and Framework Housing Association
  • NatWest: MoneySense
  • Samsung in partnership with The Science Museum: Soyuz National Tour
  • Sky Betting & Gaming: Safer Gambling
  • University of Sunderland: WeCare – Support for estranged students
Best Customer Experience Strategy

This award recognises outstanding strategies that deliver the best experience for customers. By demonstrating how your approach engaged your audience across multiple journey touchpoints, show how positive results were achieved through acquisition, sales, retention or other engagement metrics.

Finalists

  • Certsure in partnership with Saville Group, RBH, Vue, Omniplex, Showcase and Odeon Cinemas: Europe’s biggest ever electrical event
  • Experience UX in partnership with McCarthy & Stone: User focused business approach
  • National Museums Liverpool: Terracotta Warriors Exhibition
  • The Sun: Sun Savers - Putting the good stuff within reach
  • University of Sunderland: Gold Paving the Path to University
Best Integrated Campaign - Large

This award recognises campaigns that deliver excellence through a range of channels. There must be clear objectives and rationale behind the media strategy along with creative synergy across all the activity, resulting in demonstrable value added from each channel.  

Finalists

  • DS Smith Recycling: Coffee Cups Recycling
  • Fujitsu: Changing the Game with Account Based Marketing
  • LV=: From the Heart
  • Plusnet: The Yorkshire Citizenship Test
  • Tarmac Cement: Blue Circle Postcrete 'It’s in the bag'
  • University of South Wales: Unleash Your Colours
Best Integrated Campaign - SME

This award recognises campaigns that deliver excellence through a range of channels. There must be clear objectives and rationale behind the media strategy along with creative synergy across all the activity, resulting in demonstrable value added from each channel.  

Finalists

  • The Electoral Commission & MSQ Partners: Got 5 - The Electoral Commission & MSQ Partners
  • Jersey Dairy in partnership with Freedom Media: #TooGoodNotToShare
  • Kazoo Communications: Pukka Pies - The Great Pie Debate: Chips or mash with your pie?
  • Rooster Marketing: A Growing Property Developer
  • Socially Powerful: Honor 18-Month Worldwide Influencer Marketing Campaign
Best Partnership Marketing Campaign

This award recognises the effortless strategic alignment of two partnering organisations to deliver a compelling customer marketing campaign. Show how your joint approach and shared goals achieved a measurable win-win result.

Finalists

  • Bridge on behalf of Square Enix, Warner Bros. Pictures and Lucozade Energy: Lucozade and Tomb Raider
  • Britvic Soft Drinks: Fruit Shoot and Netmums
  • Coterie in partnership with Atos: Coterie/Atos
  • Freedom Media in partnership with 2Buy2: Department for Education – Schools’ Buying Hub North West
  • Jungle Creations: Nobody puts Baileys in the corner
  • Smart Energy GB in partnership with RHS: Glow at Wisley
Best use of Data and Insight - Large

This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.

Finalists

  • Everton Football Club: Season Ticket campaign
  • EY: Decoding the Digital Home campaign
Best use of Data and Insight - SME

This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.

Finalists

  • Agent3: Using data to drive blended ABM impact at scale for BT Business
  • Don’t Cry Wolf in partnership with Flight Club: Launching a venue and joining a community
  • Flamingo: Using insight to bring fans closer to Formula 1
  • Future Thinking in partnership with Nuffield Health: From algorithms to analytics – how data science is helping to build a connected health message and drive business success
  • REaD Group in partnership with Ageas Direct: Transformational Insight
  • Stein IAS in partnership with Ingredion: You Are How You Eat
  • Thinkbox in partnership with Ebiquity and Gain Theory: Profit Ability - The business case for advertising
Best use of Digital Marketing - Large

This award recognises the best use of digital to achieve a business objective. Whether innovative, creative, programmatic or immersive, demonstrate how your digital channels or technology have delivered marketing excellence and a strong return on investment.

Finalists

  • Dignity: A digital transformation for funerals
  • Ingram Micro: HPE Partner Onboarding Drive
  • MSQ Partners on behalf of White Oak UK: Welcome to the Flipside
  • Wienerberger Ltd in partnership with Ilk Agency: Slip into any Style
Best use of Digital Marketing - SME

This award recognises the best use of digital to achieve a business objective. Whether innovative, creative, programmatic or immersive, demonstrate how your digital channels or technology have delivered marketing excellence and a strong return on investment.

Finalists

  • 72Point in partnership with Boat Rocker Rights: Girls in STEM
  • MediaVision in partnership with Hobbs: Exceptional Revenue Growth Through Search
  • Myeloma UK in partnership with More Yum: MyelomaStars.com
  • No Pork Pies: Integrated Digital Marketing for GEM Motoring Assist
  • Sagittarius in partnership with Avène: Summer Skincare Campaign 2018
  • Stein IAS in partnership with Ingredion: You Are How You Eat
  • ThoughtShift in partnership with WOLF: Data-Driven Decisions Lead to Luxurious ROI
  • Tourism Australia: #24MillionMates

 

Best use of PR

This award recognises excellence in the field of PR and related communications. It covers all aspects of the discipline, from brand building events through to the effective management of an issue or crisis. Demonstrate how you used creative and innovative strategies to achieve desired business outcomes.

Finalists

  • Freedom Media in partnership with Royal British Legion Jersey: Remembering the Fallen
  • Hill+Knowlton Strategies on behalf of Smart Energy GB: Campaign for a smarter Britain
  • intu: Big Bugs on Tour
  • Kazoo Communications: BT 5,000th Kiosk - The World's Smallest Disco
  • Kazoo Communications: Pukka Pies - The Great Pie Debate: Chips or mash with your pie?
  • Leeds Playhouse: Every Third Minute Festival
Best use of Social Media

This award recognises the inventive use of social media to engage in tangible interactions with an audience. Whether paid or organic, solus or part of an integrated campaign, show how your social media activity has made a measurable impact.

Finalists

  • Barclaycard: The Barclaycard 31 Day Challenge
  • De Montfort University: DMU and the United Nations #JoinTogether
  • Fox Networks Group: The Walking Dead Season 8 Euro Tour - Facebook Live Q&A with Cast
  • Ideal Boilers: The Resurgence of ‘Boiler Man’
  • Torpedo in partnership with Valneva: Beware of the Bugs
  • Transmission (formerly Pulse): Dropbox Marketing Dynamix
Innovation – New Product/Service

This award recognises the innovative development of a new product or service. Show how a customer-centric approach led to an outstanding value proposition, setting you apart from the competition and mutually benefitting your business and customers.

Finalists

  • Britvic Soft Drinks: Robinsons Fruit Creations
  • Certsure in partnership with Saville Group, RBH, Vue, Omniplex, Showcase and Odeon Cinemas: A world first for the construction sector
  • DS Smith Recycling: BedKind
  • LV=: From the Heart
  • Nosto: Nosto’s AI-powered, Segmentation Insights and Online Content Personalisation (SIOCP) software
  • Translink: Belfast’s Glider Launch

Category sponsor

Innovation – Not-for-profit/Public Sector

This award recognises pioneering change in the pursuit of growth within the NFP or Public sector. Innovation isn’t reliant on a big budget so demonstrate how your approach added value to your customers and benefited your organisation.

Finalists

  • HM Revenue and Customs: 2018 Self Assessment Campaign
  • Myeloma UK in partnership with More Yum: MyelomaStars.com
  • National Museum Wales: Kizuna – Japan, Wales, Design at National Museum Cardiff
  • Royal Air Force in partnership with Engine and Wavemaker: RAF100
  • Smarts Communicate in partnership with Food Standards Agency: Know Your Calories
  • Translink: yLink and youth activity

Category sponsor

 

Agency of the Year

This award recognises the agency that has had an unrivalled year. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future.

Finalists

  • Big Group
  • CIB
  • Hallam
  • JTF Marketing
  • MediaVision
  • Sleeping Giant Media
  • Stein IAS
  • Transmission (formerly Pulse)
  • Visualsoft Ltd

Category sponsor

 

Marketer of the Year

This award recognises the stellar impact one individual has had on an organisation. Whether a colleague has gone beyond the parameters of their role or you’ve dedicated an unsurpassable level of commitment yourself, show how creativity, originality and an inspiring work ethic provided a remarkable personal contribution.

Finalists

  • Lara Clark, Universal
  • Lucía García, Certsure
  • Alex Glen, Quorn Foods
  • Mark Hull, Dignity
  • Liam Kingswell, The Millboard Company Ltd
  • Lauren McManus, Daisy Wholesale
  • Lorraine Westwood, Keele University
  • Rebekha Wilkins, Peach Pubs

Category Sponsor: 

Marketing Team of the Year (client side)

This award recognises the marketing team that has been instrumental to the success of their organisation. Reinforced by measurable results, demonstrate how your team’s collaborative and strategic approach to marketing has helped transform the performance of your business.

Finalists

  • Argyll Holidays
  • Certsure
  • DAS UK Group
  • Dignity
  • DS Smith Recycling
  • Translink
  • University of Salford

Category sponsor:

 

Marketing Campaign of the Year

This award recognises the best individual campaign that delivered a stunning impact on the target audience and competition. Whatever your campaign aimed to achieve, share the work you’re most proud of and detail the challenges you faced, the insights and creative you developed along with the brilliant results you achieved.

Finalists

  • Britvic Soft Drinks in partnership with m/SIX, Red Consultancy and Saatchi & Saatchi London: Robinsons Fruit Creations Campaign
  • Certsure in partnership with RBH: A once in a decade opportunity...
  • Great Western Railway in partnership with adam&eveDDB and Wavemaker: Five go on a Great Western Adventure
  • McColl’s Retail Group: Game On, Get In 2018
  • Rolls-Royce: Launching Pearl
  • Royal Air Force in partnership with Engine and Wavemaker: RAF100
  • Tarmac Cement: Blue Circle Postcrete – ‘It’s in the bag’

Category sponsor:

 

Chair’s Award

Chosen by our Chair, Leigh Hopwood, this special award is presented to a category finalist whose execution and distinctive approach places them a cut above the rest.