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Awards ceremony
02 April 2020

Finalists

With a range of categories to choose from, covering the depth and breadth of marketing, the CIM Marketing Excellence Awards offers something for everyone.

This year we have introduced new industry sector categories too.

View the finalists by selecting a category below.

BEST EDUCATION CAMPAIGN - NEW

This award recognises campaigns that have increased student awareness or numbers, or driven take up of your innovative learning solution. Show how you’ve made your educational establishment or product stand out in a highly competitive market.

  • Advanced Medical Solutions Ltd in partnership with Lumisi Ltd: ActivHeal Academy - Wound Care Education Solution
  • Arden University: Go Get Going
  • Aston University: Here is Aston
  • Edinburgh Napier University: Clearing up at Clearing
  • Essity in partnership with Wound Care People and Mole Digital: Healthcare Education via Facebook Live
  • phs Group in partnership with Magic Wand PR: Best Education Campaign
  • Staffordshire University: We See Your Potential; Clearing 2019 Campaign
  • Swansea University: Student Recruitment Campaign
  • University of Greenwich in partnership with Katte & Co: University of Greenwich - A Smarter Clearing Campaign
  • University of Manchester: It's Time...

 

BEST FINANCIAL SERVICES CAMPAIGN - NEW

This award recognises campaigns that have enabled organisations to stand out in the crowded 24/7 financial services industry. Whichever marketing disciplines were employed, show how the campaign differentiated your proposition, helping to gain market share.

  • BECG in partnership with Ageas: Ageas, the crew behind you
  • Financial Services Compensation Scheme: FSCS Real Stories
  • Gravity Global: Making Tax Digital
  • Hide the Shark in partnership with Old Mill: Old Mill Rebrand Campaign
  • HSBC UK in partnership with CHS: It's Payback Time with the new HSBC Rewards Card
  • Price Bailey: Inside the Minds of Business Leaders
  • PwC: The Currency of Collision - Turning disruption to your advantage #DisruptionAdvantage
  • Royal London in partnership with Guy & Co: Overcoming Protection Hurdles

 

BEST HEALTHCARE/PHARMACEUTICAL CAMPAIGN - NEW

This award recognises the forward-thinking ethos of medical service providers and the campaigns that delivered business success. Whichever marketing disciplines were employed, show how your work engaged customers and delivered an impressive ROI.

  • Almac: Almac Adapt - Because Time is Precious
  • ellaOne in partnership with Dirt & Glory Media and Havas London and UM Media: My Morning After campaign
  • GSK: Sprinting toward success - How an agile team & new approach to digital drove top sales for Biotène
  • Essity in partnership with Wound Care People and Mole Digital: Healthcare Education via Facebook Live
  • Sagittarius: Avène 2019 Sun Care Digital Campaign

 

BEST NOT-FOR-PROFIT/CHARITY/SOCIAL MARKETING CAMPAIGN - NEW

​This award recognises marketing success in the pursuit of growth when lobbying, fundraising, expanding, informing or positively changing attitudes and behaviours. Show how your approach added value to your customers and benefitted your organisation.

  • Arup: Ideas for Liverpool: Collaboration, innovation and positive change
  • Association for Project Management (APM) in partnership with Studio Texture and John Ayling & Associates (JAA): Make Change Happen
  • C21 Creative Communications Ltd: #DRYMESTER
  • Freedom Media in partnership with States of Jersey Police: I Know You Will Get Caught / Consent Campaign
  • Hitch Marketing in partnership with Greater Manchester Health and Social Care Partnership: You Can! Ex Smoker Campaign
  • Sleeping Giant Media on behalf of The Aspinall Foundation - Lions, Tigers & Bears Oh My!

 

BEST ADVERTISING CAMPAIGN

This award recognises national or local campaigns that used striking creativity and strategic planning to reach and engage target audiences. Channels might include outdoor, TV, radio, online or press with evidence of how results delivered against objectives.

  • Ardmore in partnership with Translink: Glider - Transforming Belfast
  • Simplicity Cremations: Making Funerals Less of an Undertaking
  • Southeastern Railway in partnership with Network Rail and OMD: Leaves on the Line
  • Strategy&: Connecting the disconnected

 

BEST BRAND BUILDING CAMPAIGN - LARGE

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics.

  • BDO UK LLP: A new brand strategy for BDO UK
  • Digital Wholesale Solutions: Launch of Digital Wholesale Solutions Brand
  • ellaOne in partnership with Dirt & Glory Media and Havas London and UM Media: My Morning After campaign
  • Greater Anglia: Building the brand - launching the Hare
  • HROC Group on behalf of Ibstock: Putting Ibstock at the Heart of Building
  • Stein IAS in partnership with Marshalls: Just Add Water Management
  • Strategy&: Connecting the disconnected
  • Tarmac Cement: Blue Circle: One of the family

 

BEST BRAND BUILDING CAMPAIGN – SME

This award recognises campaigns that have excelled at developing brand awareness, affinity and/or loyalty amongst prospects or customers. Whatever the life-stage of your brand, show how your campaign resonated with the target audience and over delivered on brand metrics.

  • Ardmore in partnership with Translink: Metro is Belfast
  • IG Lintels in partnership with MRA Marketing: Spanning suburbia: changing how Britain builds in the suburbs
  • Media Agency Group: Never Fully Dressed
  • Media Agency Group: I Saw it First and Love Island
  • Morton Fraser: Welcome to Clarity
  • Simplicity Cremations: Making Funerals Less of an Undertaking
BEST CONTENT MARKETING CAMPAIGN

This award recognises the outstanding creation and use of content to drive engagement and achieve set objectives. Show how your strategy delivered content across relevant platforms to reach your target audience and deliver compelling results.

  • Access Group: Hidden Dynamics of Homecare 2019
  • CHS in partnership with Petplan: Petplan brings you the A-Z of Pethood
  • Dignity Funerals: Let's talk about death
  • Freedom Media in partnership with States of Jersey Police: I Know You Will Get Caught / Consent Campaign
  • Great State in partnership The Royal Navy: Marine in 15
  • IG Lintels in partnership with MRA Marketing: Spanning Suburbia: changing how Britain builds in the suburbs
  • Essity in partnership with Wound Care People and Mole Digital: Healthcare Education via Facebook Live (copy)
  • PwC: The Future of Government
  • Rolls-Royce in partnership with Ogilvy B2B: #PowerOfTrent
  • Royal London in partnership with Guy & Co: Overcoming Protection Hurdles

 

Category sponsor

 

BEST CORPORATE SOCIAL RESPONSIBILITY

This award recognises the effective harnessing of an organisation’s influence to deliver a positive social or environmental change. Whether a one-off campaign or sustained approach, demonstrate how you’ve put responsible business practice at the heart of your organisation.

  • De Montfort University: De Montfort University sustainability initiatives
  • EY in partnership with Henley Business School: Women in Emerging Technology
BEST CUSTOMER EXPERIENCE

This award recognises initiatives that deliver outstanding customer experiences. By demonstrating how your approach drove positive interactions with your audience, show how success was achieved through acquisition, retention or other engagement/satisfaction metrics.

  • Barclays: Mortgages, A smooth operation
  • BASEC - British Approvals Service for Cables: BASEC Enhances Cable Industry Customer Experience
  • Boost Power (part of OVO Retail): Boost Winter Wallet
  • Lyreco: Lyreco Project Capital - Who Are You?
  • O2 - Telefonica UK Limited: Closing the loop
  • PwC: PwC CFO Quest Programme 2018/19

 

Category sponsor

Clip Ltd

BEST INNOVATIVE NEW PRODUCT/SERVICE

This award recognises the innovative development of a new product or service. Show how a customer-centric approach led to an outstanding value proposition, setting you apart from the competition and mutually benefitting your business and customers.

  • Boost Power (part of OVO Retail): Boost Winter Wallet
  • phs Group in partnership with Magic Wand PR: Best Innovative New Product/Service
  • Simplicity Cremations: Making Funerals Less of an Undertaking
  • Stein IAS: SafeTug 360⁰ Experience
  • The River Group Content Ltd: Healthy for Men Podumentary Series
  • YPO: YPO Apprenticeship Framework
BEST INTEGRATED CAMPAIGN - LARGE

This award recognises campaigns that delivered excellence across a range of channels. There must be clear objectives and rationale behind the media strategy along with creative synergy across all activity, resulting in demonstrable value added from each channel. 

  • Access Group: Access Hospitality - Recipe For Success
  • Aster Group: GLADDER
  • EDF Energy: Changing perceptions through a circular economy approach
  • ellaOne: My Morning After campaign
  • Highways England: ‘Don’t be a Space Invader’ – stay safe, stay back
  • HROC Group on behalf of Ibstock: Putting Ibstock at the Heart of Building
  • Jessops Europe Limited: Jessops x Sony x UK Shooters - FOR THE CREATORS
  • Rolls-Royce with Ogilvy B2B: #PowerOfTrent
  • The NEC: Build your perfect event
  • West Yorkshire Fire and Rescue Service : Be Moor Aware - Moorland Fire Prevention Campaign
BEST INTEGRATED CAMPAIGN – SME

This award recognises campaigns that delivered excellence across a range of channels. There must be clear objectives and rationale behind the media strategy along with creative synergy across all activity, resulting in demonstrable value added from each channel. 

  • Cool Blue Brand Communications: Sleepeezee - Everything's easy, when you Sleepeezee
  • Itineris: Wellcome Collection: Smoke & Mirrors integrated campaign
  • The Team: Gas Safe Register ‘Don’t Cut Corners’
  • TVTY: Florette+TVTY: TV synced video campaigns in real-time
BEST PARTNERSHIP CAMPAIGN

This award recognises the effortless strategic alignment of two partnering organisations to deliver a compelling marketing campaign. Show how your joint approach and shared goals achieved a measurable win-win result.

  • Aico Ltd: Resident Safety Campaign - #SaferHomes4All
  • Aviva in partnership with HSBC UK: Home Insurance Digital Acceleration
  • Coventry Building Society: Thank you - train station takeover 2019
  • Jessops Europe Limited: Jessops x Sony x UK Shooters – For the Creators
  • Media Agency Group: Media Agency Group and Never Fully Dressed and Made in Chelsea
  • Smart Energy GB: The Smart Meter Garden at RHS Hampton Court Palace Garden Festival
BEST USE OF DATA AND INSIGHT - LARGE

This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.

  • Aviva: Aviva Protection Adviser Segmentation
  • Everton Football Club: Goodison Park Stadium Tours
  • Merkle in partnership with News UK - James – Your Digital Butler
  • ODEON in partnership with Yellow Velo: Roll the film, let the data-led magic begin
  • PwC: Building Trust in Drones
  • Rolls-Royce with Ogilvy B2B: #PowerOfTrent
  • Talon in partnership with OMD UK: McDonald's Saver Menu
  • Tarmac Cement: Blue Circle: A forensic focus
BEST USE OF DATA AND INSIGHT - SME

This award recognises the intelligent use of data to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.

  • Exposure in partnership with Glenfiddich: Experimental Series
  • Hitch Marketing in partnership with Greater Manchester Health and Social Care Partnership: You Can! - Exsmoker Campaign
  • Nosto and dunhill: Nosto and Dunhill
  • REaD Group in partnership with Titan Travel: REaD Group
  • Royal College of Physicians and Surgeons of Glasgow: Physicians and Surgeons: Probably the toughest audience in the world
  • Waterfront Hall, Ulster Hall: Evolution not revolution: Driving a digital-first approach
BEST USE OF DIGITAL MARKETING

This award recognises the best use of digital to achieve a business objective. Whether innovative, creative, programmatic or immersive, demonstrate how your digital channels or technology have delivered marketing excellence and a strong return on investment.

  • Bind in partnership with TyresOnTheDrive.com: Using digital marketing to sell more tyres & save the planet
  • Folly Farm Leisure Limited in partnership with Claire Carlile Marketing Limited and Golley Slater Limited: Hanging it all on the sloths!
  • HSBC UK in partnership with CHS: Creating Impact with targeted Digital Media to launch the new HSBC Rewards Card
  • Pegasus: Cetraben Skinspirational
  • Propellernet: Pour Moi - Lingerie for Every Body
  • PwC: Value Creation in Deals: Delivering world class digital marketing
  • Tribal Impact on behalf of SAP UK & Ireland: Employee Enabled Marketing: How building relationships through a digital account-based campaign helped SAP build a £5 million pipeline
  • Uberall in partnership with BP: Digital marketing driving customers to the forecourt


Category sponsor

Orange Bus

 

BEST USE OF PR

This award recognises excellence in the field of PR and related communications. Entries can be from any aspect of the discipline, from brand building events through to the effective management of an issue or crisis. Demonstrate how you used creative and innovative strategies to achieve desired business outcomes.

  • 72Point in partnership with Heathrow Express: The Flower Express
  • Conker Communications: Vitality Netball World Cup 2019
  • Henbe in partnership with Intelligent Conversation and Ilke Homes: Busting the myths of Modular Home construction
  • Kazoo PR: Benson's Sleep Wellness Campaign
  • Melt Digital on behalf of Netflights: The best international airport for wellness
  • Petplan: Petplan Pet Census
  • Smart Energy GB: Smart E-Home
  • Zaboura Consultancy: #ByeByeBadWiFi
BEST USE OF SOCIAL MEDIA

This award recognises the inventive use of social media to engage in tangible interactions with an audience. Whether paid or organic, solus or part of an integrated campaign, show how your social media activity has made a measurable impact.

  • Aunt Bessie's: Turning ovens to gas mark amazing through digital transformation
  • Bray Leino LTD: Covonia – Feel the Power/ ‘Grow a pair’.
  • Cold Town House: Cold Town House Launch
  • FKC & UFF: Ceuta Healthcare Wash & Go
  • Great State in partnership with The Royal Navy: Marine in 15
  • Essity in partnership with Wound Care People and Mole Digital: Healthcare Education via Facebook Live
  • Maxx: Trace One Campaign
  • Prompt Marketing in partnership with Writtle University College: Transforming student and stakeholder engagement through social storytelling

 

Category sponsor

AGENCY OF THE YEAR

This award recognises the agency that has had an unrivalled year. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future.

  • Absolute Digital Media
  • BECG
  • Media Agency Group
  • MediaVision Interactive
  • Sleeping Giant Media
  • Stein IAS
  • Transmission
  • Twogether
MARKETING CAMPAIGN OF THE YEAR

This award recognises the best individual campaign that delivered a stunning impact on the target audience. Whatever your campaign aimed to achieve, share the work you’re most proud of and detail the challenges you faced, the insights and creative you developed along with the brilliant results you achieved.

  • Castle Howard: Skelf Island Adventure Playground
  • Civica: Making Every Day Better
  • Freedom Media in partnership with States of Jersey Police: I Know You Will Get Caught / Consent Campaign
  • Immediate Media: Rejecting serial offenders for the greater good! More profit, better renewal rates and ultimately more loyal subscribers!
  • Influential in partnership with Everton Football Club: The People's Project - Communicating a transformational project for North Liverpool
  • Jessops Europe Limited: Jessops x Sony x UK Shooters – For the Creators
  • Longhurst Group: Boolean Fields, Station Road
  • Tarmac Cement: Blue Circle - Postcrete family holiday promotion
MARKETER OF THE YEAR

This award recognises the stellar impact one individual has had on an organisation. Whether a colleague has gone beyond the parameters of their role, or you’ve dedicated an unsurpassable level of commitment yourself, show how creativity, originality and an inspiring work ethic provided a remarkable personal contribution.

  • David Nelson, PwC
  • James Rowland, Refinitiv
  • Jane Kaye-Bailey
  • Jeanette Ariano, St Mary's School, Cambridge
  • Kelly Greenaway, phs Group
  • Mark Hull, Dignity PLC


Category sponsor

MARKETING TEAM OF THE YEAR (CLIENT SIDE)

This award recognises the marketing team that has been instrumental to the success of their organisation. Reinforced by measurable results, demonstrate how your team’s collaborative and strategic approach to marketing has helped transform the performance of your business.

  • Birds Eye
  • Digital Theatre+
  • DS Smith
  • HelloFresh UK
  • Immediate Media
  • Premier Foods
  • Retail Assist
  • Sir Robert McAlpine
  • Solidor
  • University of East London


Category sponsor:

Flashmat

  • CoBrowse