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Judges

Roger Binks

Roger Binks

I joined the Group in February 2013 as Customer Experience Director. My role as Customer Experience Director is tasked with creating and leading the implementation of an innovative and exciting new strategy that delivers a consistent and trusted brand experience on a multi-channel basis across all Intu shopping centres. Before joining Intu, I spent five years at the Regus Group Plc where he was Vice President of Global Marketing. My role with Regus covered the full mix of marketing disciplines across 100 countries; CRM, Digital, Field Marketing, PR & Comms, Brand development & management, Channel management and Customer insight & Research. Prior to Regus I worked for Marriott International leading and developing the UK customer engagement and experience programmes including the hotels chains’ own loyalty program: Marriott Rewards. Prior to Marriott, I spent eight years at Dixons Stores Group in a variety of roles covering Marketing, Operations and Sales.

Guy Brindle

Guy Brindle

Guy joined LSEG in 2010 and is responsible for developing and implementing Brand and Marketing Strategy across the Group globally. Before LSEG, Guy co-founded an award-winning marketing agency with blue-chip client base and high profile public sector accounts. He attended Aston University, receiving a BSc in Managerial and Administrative Studies. Guy is passionate about B2B marketing and driving marketing performance through integrated marketing automation and CRM technology.

Vicki Davies

Vicki Davies

As Head of Film Marketing at Universal Pictures Home Entertainment, I work with an innovative and inspiring team, whose commitment to entertaining the consumer is second to none, within a business that encourages creativity, teamwork and a pioneering spirit. With new releases every week, I am lucky to work on some of the fastest-moving consumer goods campaigns possible - whether that’s devising strategies to get women excited by Bridget Jones’s Baby, experiential activity with the characters from The Secret Life of Pets, engaging mobile creative for Jason Bourne or virtual reality activity at retail for Star Trek Beyond. Before I worked at Universal, I held various Film and Music marketing roles at Paramount Pictures, 20th Century Fox and Virgin Megastores.

Allister Frost

Allister Frost

Allister Frost is an award-winning Chartered Marketer who helps businesses adapt and thrive in our rapidly-changing, technology-driven world. Voted UK Digital Marketing Personality of the Year, he is an expert in improving commercial results by leveraging emerging digital technologies to inspire profitable customer actions.

Paul Hitchens MCIM Chartered Marketer

Paul Hitchens MCIM Chartered Marketer

Paul is the author of two best selling business books on branding: ‘Successful Brand Management – In a Week’ and ‘Create the Perfect Brand’ (published by Hodder Education). He is a founding partner and Director of Verve Brand Consultancy with over 25 years experience in the Creative Industries. Paul has worked in Advertising, Branding, Design and Marketing and has helped organisations of all types and sizes to realise their brand’s potential through Strategic Consultancy, Creative Services, Seminars and Training Workshops. He is a Chartered Marketer and Course Director for the CIM and regularly provides industry comment for television, radio, national and trade press. Paul has appeared on BBC, ITV and Channel 5 News.

Jonathan Horrell

Jonathan Horrell

Jonathan Horrell is Director Global Sustainability for Mondelēz International (formerly Kraft Foods). He is responsible for sustainability strategy, managing key sustainability issues, and building relationships with policy makers and external stakeholders to support the company’s strategic sustainability priorities. His responsibilities cover sustainability across the value chain from agricultural sourcing to post-consumer waste, working alongside specialists from functions across the business. He joined Kraft Foods in 2003. Until December 2011 - a period which included the acquisition of Cadbury – he was Corporate Affairs Director for the UK and Ireland, with responsibility for external and internal communications, public affairs and community involvement. During that time, he managed communications programmes supporting Kenco's introduction of coffees from Rainforest Alliance Certified farms to the UK and Ireland. Originally a dairy farmer, Jonathan previously worked in the UK dairy industry and a journalist on a variety of IT and finance titles.

Cesar Lastra

Cesar Lastra

Cesar Lastra is the Consumer Insight and Innovation Leader for Cambridge Design Partnership (CDP), a technology and product design consultancy. Cesar is a front-end innovator with a background in strategy, insights and capability building. He advocates a hands-on approach to innovation and helps individuals, SME’s and large multinationals translate insight into ideas that lead to innovation. As a fellow at the CIM and a long-time member of CIM’s Global Delivery Framework, Cesar regularly runs masterclasses and bespoke insights and innovation courses. Prior to joining CDP, ran his own consultancy, Bash and Build and before that spent 20+ years based out of the U.S., Latin America, and Europe working for companies such as Young & Rubicam, Colgate-Palmolive, The Coca-Cola Company and SABMiller before Now based in Cambridge, Cesar can also be found addressing social challenges through the Royal Society of Arts Encouragement of Arts, Manufactures and Commerce (RSA) where he is a Fellow.

Samantha Lee

Samantha Lee

Samantha is the Director of Marketing and Partnerships for Avis Budget UK and has over twenty-five years’ experience in marketing, sales and customer experience across multiple sectors such as car rental, automotive, customer contact centres and FMCG. Many CEOs talk about putting their customers at the heart of their business and for many years Samantha has been focused on leading the change within organisations by bringing marketing, operations and the customer experience teams together to achieve this goal. Outside of work, Samantha is a busy mum of 2 teenage daughters, a keen netball fan and a strong campaigner of awareness of dementia. As this is her first time as a Marketing Excellence Award Judge, she has said she is really excited about being involved and having the opportunity to see the great work that marketers are doing.

Pete Markey

Pete Markey

Pete Markey is Marketing Director for TSB, one of the UK’s leading challenger banks with over 3m customers. Pete is responsible for all TSB’s brand and marketing communications. Pete has previously held Director level roles at Aviva, Post Office, RSA Group and MORE TH>N. Pete has also worked in British Gas, the AA and One.Tel in a range of marketing roles. He is an experienced Director, having worked across a range of disciplines including marketing, digital, operations and strategy. Pete graduated from Southampton with a BA Hons in Corporate Communication and is a Fellow of both the Marketing Society and CIM. Pete has been awarded four prestigious Marketer of the Year awards including the Financial Services Forum, Marketing Society, DRUM and MI Awards. He holds an MBA with Distinction from Ashridge and has consistently appeared in Campaign’s annual “Power 100” feature as one of the leading marketers in his field.

Bonnie Pelosi

Bonnie Pelosi

Bonnie Pelosi is the Brand, Marketing & Communications (BMC) Director for UK&I. She has been with EY since October 2012 when she joined as Head of Corporate Profile and Digital Marketing. As part of the UK&I Marketing Leadership Team she was responsible for the brand and some of our major brand and marketing programmes: Arts, Entrepreneur of the Year, Alumni, EY ITEM Club, Commonwealth Games, Ryder Cup and 3rd party associations (CBI, UKTI, London First, British American). Prior to EY, Bonnie was at Accenture where she was head of global consumer marketing and EMEIA healthcare marketing lead. Before this she held lead marketing roles at brand and design agency, Enterprise IG (part of WPP), in both London and San Francisco. She started her marketing career at Thomson Financial and Simmons & Simmons. She lives in London with her husband and two children.

Karen Richardson-Fowles

Karen Richardson-Fowles

As Head of Intermediary Marketing at Prudential UK, Karen leads the distribution marketing team, developing core sales and marketing strategies for Prudential’s broad range of intermediary sold propositions. Her understanding of the financial services market place together with her thorough marketing knowledge and her close alignment with the Sales Leadership Team has meant she has been instrumental in bringing the sales and marketing functions of the organisation closer together. An all-round marketing professional, Karen has been with Prudential for seventeen years. Previously Head of Life and Pensions Marketing, she has also led the Corporate Pensions Marketing channel having also had hands – on sales experience. She has also worked in Brand, PR and Direct Marketing. Karen previously worked as a campaign manager with M&G. Karen graduated from Portsmouth University with a BA Hons in Social History and is a CIM Marketer.

Daniel Rowles

Daniel Rowles

Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, a Course Director for the CIM and a lecturer at Imperial College and Cranfield School of Management. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2016). Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Accenture.

Steve Sinclair

Steve Sinclair

Steve Sinclair is the Sales & Marketing Director for PwC Previous experience has been with McKinsey, IBM and PwC where he has led customer experience, marketing and sales effectiveness consulting. Previous roles in Industry include main board roles at Boots as Marketing Director and Strategic Marketing Director at WH Smiths. He successfully ran his own marketing strategy business for 8 years before selling out to WPP. He is an NED on the Board for Wilko, the £2Bn value retailer for 6 years, and sits on the MBS advisory Board for Brunel University. Steve has an Honours degree in Architecture from UCL, an MBA from LBS, and a diploma in Marketing and International Finance from New York Graduate School.

Mike Smith

Mike Smith

Mike brings leadership experience from over 25 years spent at some of the major integrated agencies in London including Leo Burnett, Lowe Worldwide and Havas. He has led brands across a broad range of sectors, with local market, regional and global remits. Mike joined RLA in April 2016, after four years heading up Innocean Worldwide UK, developing a strong, integrated comms capability for key clients Kia and Hyundai. As CEO of RLA Group, Mike leads both Bournemouth and Belfast agencies in delivering powerful, localised communication on behalf of big brands like Tesco, PSA, Ford, Coca-Cola, Volvo, and Fiat Group. To assist the communication goals of such clients, RLA also delivers specialist sales/marketing portals combining critical modules including sales dashboards, sales tools, digital asset management and sales incentives and rewards.

Allyson Stewart-Allen

Allyson Stewart-Allen

Allyson Stewart-Allen is a renowned advisor, author, speaker and educator whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, mentoring and corporate education. A Californian based in Europe for over 25 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners. Using its BrandTravel™ methodology, Allyson helps companies and their leaders to successfully and profitably span international and functional boundaries by giving them the tools to be more effective in a global arena. The benefits clients enjoy as a result include better localisation, increased corporate diplomacy capability and more effective relationships with internal and external stakeholders. Allyson has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell. Allyson is co-author of best-selling book Working with Americans (Prentice Hall), the first business manual exclusively about the US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses and colleagues.

Misa von Tunzelman

Misa von Tunzelman

Misa von Tunzelman is Global Marketing Director for HR and at Real Estate Services firm JLL. With 20+ years’ experience in Professional Services Marketing she has held leadership roles at a business line, regional and national level and is now responsible for JLL’s Marketing strategy for HR and sustainability across the world. In addition to her role at JLL she is on the board of Home Live Art a company of creative producers in the field of live art and performance. She is also on the advisory panel for Funny Women the UK’s leading female comedy community. Misa is passionate about property and the difference the built environment can make on the happiness and prosperity of people, businesses and whole communities. Having seen first-hand the difference a strong Marketing approach can have on the fortunes of professional services firms, Misa enjoys seeing new ideas and thinking brought to life in this sometimes-staid sector. She is a keen supporter of the CIM having been a member since 1997.