Aims of the module

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Module structure

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment.

 By the end of this module you should be able to:

Unit 1: Digital Techniques 

  • Understand digital marketing tools and techniques (15%)
  • Assess different applications of digital marketing (15%)

Unit 2: Digital Enhancement 

  • Know how to integrate digital and offline marketing (15%)
  • Understand approaches to enhancing stakeholder engagement (20%)

Unit 3: Digital Management 

  • Know how to develop a digital marketing plan (20%)
  • Apply and adapt digital marketing analysis (15%)

Assessment: Portfolio/Assignment

  • The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice. 

View module specification document.

Explore the full Certificate in Professional Digital Marketing

Award level
CIM level 4

Estimated study time
170 hours

Please contact your Accredited Study Centre directly 

View module specification

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