Aims of the module
Customer behaviour has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.
Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets).
By the end of this module you should be able to:
Unit 1: Customer Insights and Innovation
Generate relevant insights into digital customers (15%)
Appraise trends and innovation in the digital experience (15%)
Unit 2: Digital Metrics and Analytics
Identify and assess digital metrics and analytics (15%)
Recommend digital performance indicators (20%)
Unit 3: The Digital User Experience
Illustrate the customer journey (20%)
Recommend methods to improve user experience (15%)
- Assessed by assignment based on a given scenario and an organisation of choice.
Explore the full Digital Diploma in Professional Marketing qualification.
CIM level 6
Estimated study time
Please contact your Accredited Study Centre directly
Contact your Accredited Study Centre for the total cost of this module.
Below is the breakdown of the costs:
Assessment cost: £185 (£145 in International Reduced Rate countries)*
Plus Accredited Study Centre tuition fees**
Plus CIM annual registration fee of £60***
*Discount available to members who reside in countries listed as eligible for an International Reduced Rate.
** The registration fee is payable annually for each year of the duration of your studies.
Please note: Fees are reviewed on an annual basis and are subject to change.