Aims of the module
Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.
Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets).
By the end of this module you should be able to:
Unit 1: Channel strategy and compliance
Describe the strategic options for channel selection (15%)
Define requirements for legal compliance in digital campaigns (15%)
Unit 2: Managing digital channel implementation
Demonstrate effective management of digital channels in practice (20%)
Recommend methods of online community management (15%)
Unit 3: Channel conversion optimisation and growth
Illustrate how to improve conversation rates for digital channels (20%)
Appraise current and future channel developments (15%)
Assessed by assignment based on a given scenario and an organisation of choice.
Explore the full Digital Diploma in Professional Marketing qualification.
CIM level 6
Estimated study time
Please contact your Accredited Study Centre directly
Contact your Accredited Study Centre for the total cost of this module.
Below is the breakdown of the costs:
Assessment cost: £185 (£145 in International Reduced Rate countries)*
Plus Accredited Study Centre tuition fees
Plus CIM annual registration fee of £60**
*Discount available to members who reside in countries listed as eligible for an International Reduced Rate.
** The registration fee is payable annually for each year of the duration of your studies.
Please note: Fees are reviewed on an annual basis and are subject to change.