Aims of the module

Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets).

By the end of this module you should be able to:

Unit 1: Channel strategy and compliance

  • Describe the strategic options for channel selection (15%)

  • Define requirements for legal compliance in digital campaigns (15%)

Unit 2: Managing digital channel implementation

  • Demonstrate effective management of digital channels in practice (20%)

  • Recommend methods of online community management (15%)

Unit 3: Channel conversion optimisation and growth

  • Illustrate how to improve conversation rates for digital channels (20%)

  • Appraise current and future channel developments (15%)

Assessment: Assignment

Assessed by assignment based on a given scenario and an organisation of choice.

View module specification document.

Explore the full Digital Diploma in Professional Marketing qualification.

Award level
CIM level 6

Estimated study time
130-150 hours

Please contact your Accredited Study Centre directly 

Download CIM Level 4 module: MarketingDownload

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Call +44 (0)1628 427120
Email qualifications@cim.co.uk

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