Aims of the module

Customer behaviour has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets).

By the end of this module you should be able to:

Unit 1: Customer Insights and Innovation

  • Generate relevant insights into digital customers (15%)

  • Appraise trends and innovation in the digital experience (15%)

Unit 2: Digital Metrics and Analytics

  • Identify and assess digital metrics and analytics (15%)

  • Recommend digital performance indicators (20%)

Unit 3: The Digital User Experience

  • Illustrate the customer journey (20%)

  • Recommend methods to improve user experience (15%)

Assessment: Assignment

  • Assessed by assignment based on a given scenario and an organisation of choice.

View module specification document.

Explore the full Digital Diploma in Professional Marketing qualification.

Award level
CIM level 6

Estimated study time
170 hours

Please contact your Accredited Study Centre directly 

View module specification

To speak to an advisor:
Call +44 (0)1628 427120
Email qualifications@cim.co.uk

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