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Overview

This workshop is for people who want to think in a truly conceptual way about their writing. You’ll learn how to produce creative responses to a marcoms brief and think about combining words and images in striking ways. During the course, you’ll get involved in brainstorming sessions more normally associated with ad agencies and learn to dramatise propositions more effectively.

Who should attend?

For people who have previously attended our Principles of Great Copywriting workshop and also experienced marcoms practitioners, who liaise with agencies or produce creative work in-house.

Learning outcomes

  • How to judge the quality of a creative brief and get the information you need for your work.
  • Approaches to brainstorming marcoms and advertising concepts.
  • The relationship between art direction and copy.
  • Sustaining a message across multiple executions and media.
  • How to work more adventurously with tone of voice.

Course Dates

Start Date End Date Location
26 Sep 2018 26 Sep 2018 London
09 Nov 2018 09 Nov 2018 London
17 Dec 2018 17 Dec 2018 London
30 Jan 2019 30 Jan 2019 London
27 Feb 2019 27 Feb 2019 London
25 Apr 2019 25 Apr 2019 London

Course Director

Phil Woodford

Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe INSEEC. He blogs at www.108thstreet.co.uk

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.