In today’s tough economic market, winning and keeping customers takes the best possible skill-set. This course gives people the advanced communication tools to win more deals, more of the time. Our advanced skills course will also help participants build the loyalty of existing customers. Topics included are:

  • Value building questioning.
  • Building customer relationships.
  • Reading people.
  • Persuasive language.
  • Dissolving objections.
  • Closing skills.

Who should attend?

Seasoned sales professionals who wish to learn advanced new skills and refresh their existing skills. Senior sales executives, or sales professionals with a number of years’ experience.

Existing sales knowledge and experience would be useful for this course.

Learning outcomes

  • How to ask better questions to bring more value to the customer.
  • How to develop the customer relationship continually.
  • How to read and respond to customers' body language, voice and words.
  • How to persuade customers with a structured approach and using psychology.
  • How to dissolve objections effectively.
  • How to close the sale when a deal is possible.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Non-Residential: £625
Member Non-Residential: £562
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
27 Jul 2018 27 Jul 2018 London
23 Oct 2018 23 Oct 2018 London

Course Director

Martin Brooks

Martin Brooks is an extremely experienced facilitator who has worked with major organisations to improve their negotiation skills. Not only has Martin thoroughly researched the skills of successful negotiating, he uses his 20 years of experience in various sales management roles to give relevant examples and expertise. Martin has been running negotiation courses with great success at CIM since 2009.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.