20% off all training courses booked in January - use code JAN20

Discount (JAN20) applies to training courses running in January, February and March 2019. See full *terms and conditions.


In today’s tough economic market, winning and keeping customers takes the best possible skill-set. This course gives people the advanced communication tools to win more deals, more of the time. Our advanced skills course will also help participants build the loyalty of existing customers. Topics included are:

  • Value building questioning.
  • Building customer relationships.
  • Reading people.
  • Persuasive language.
  • Dissolving objections.
  • Closing skills.

Who should attend?

Seasoned sales professionals who wish to learn advanced new skills and refresh their existing skills. Senior sales executives, or sales professionals with a number of years’ experience.

Existing sales knowledge and experience would be useful for this course.

Learning outcomes

  • How to ask better questions to bring more value to the customer.
  • How to develop the customer relationship continually.
  • How to read and respond to customers' body language, voice and words.
  • How to persuade customers with a structured approach and using psychology.
  • How to dissolve objections effectively.
  • How to close the sale when a deal is possible.

Course Dates

Start Date End Date Location
26 Feb 2019 26 Feb 2019 London
10 May 2019 10 May 2019 London
10 Sep 2019 10 Sep 2019 London
03 Dec 2019 03 Dec 2019 London

Course Director

Martin Brooks

Martin Brooks is an extremely experienced facilitator who has worked with major organisations to improve their negotiation skills. Not only has Martin thoroughly researched the skills of successful negotiating, he uses his 20 years of experience in various sales management roles to give relevant examples and expertise. Martin has been running negotiation courses with great success at CIM since 2009.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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