Great marketing communications come from great agency relationships and if you’re a client you want to set the pace and demand outstanding work from agency partners. This course provides guidelines and practical tips on how to work efficiently with agency partners, to develop effective creative campaigns and ultimately gain the associated business results.

Who should attend?

This course is aimed at all levels within a marketing department, where there is a desire to get the maximum from agency partners. It is not specific to one sector and is applicable to advertising, design, digital, DM, PR, promotions, events, B2C and B2B, local and international agencies.

Learning outcomes

  • How to understand agency partners.
  • How to write an effective agency brief.
  • How to get the maximum out of the creative process.
  • How to build long term mutually beneficial agency relationships.

Course Dates

Start Date End Date Location
01 Feb 2019 01 Feb 2019 London
14 Jun 2019 14 Jun 2019 London

Course Director

Paul Francis McWhinnie

Paul McWhinnie is a skilled and experienced Director and consultant, who has held the posts of Marketing Director and Head of Marketing Propositions. For the last ten years he has been an independent strategic marketing and innovation consultant. Prior to this he spent a number of years in Top 10 global brand communications agencies.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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