Marketing planning allows an organisation to bring together all the elements of marketing, therefore providing clear direction in relation to the key marketing value drivers. Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organisation. This course is designed to help you write better marketing plans by providing a clear framework allowing you to apply the principles presented to a case situation. This reinforces your learning in a fun and interactive environment, making application easier back at work.
This course is especially useful for managers and executives having to prepare a marketing plan for the first time or you may want to review the effectiveness of your current plans against best practice guidelines. Senior managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by marketing specialists.
|Start Date||End Date||Location|
|06 Sep 2018||06 Sep 2018||London|
|03 Dec 2018||03 Dec 2018||London|
|31 Jan 2019||31 Jan 2019||London|
|07 Mar 2019||07 Mar 2019||London|
|16 May 2019||16 May 2019||London|
|06 Jun 2019||06 Jun 2019||London|
Debbie Clewes has run, for over 20 years, workshops on Strategic Planning, Brand Management and NPD and longer tailored in-company programmes working with many organisations including Rolls Royce, McCains, BHF, American Express and John Lewis. Debbie has written articles and revision texts on strategic marketing and is often asked to consult and speak on the subject.
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.