This workshop is designed to give you the ability and confidence to use basic mathematical and statistical procedures so you can contribute more fully to defining and delivering organisational objectives. It’s designed to help you collect, process, analyse and utilise quantitative data and derive relevant information more efficiently and effectively. With increasing pressure on budgets, it will help you to better justify plans and quantify results.

Who should attend?

This workshop has been specifically designed for marketers – and those in related functions – who know deep down that their quantitative skills ‘leave a lot to be desired’ and want to do something about it. It will also appeal to people wanting to better utilise Excel®, and in particular its Data Analysis Toolpak add-in.

Delegates will need to bring a laptop with Microsoft Excel* installed (version 2007 minimum spec) to the workshop. 

* NB You need to be a competent Excel® user to enrol on this workshop.

Learning outcomes

  • Basic business maths refresher (basic arithmetic, percentages, averages…).
  • ‘Quick maths’ techniques to impress colleagues.
  • Understand and use key financial terminology in order to speak the same language as your CFO and CEO.
  • Conduct a ‘Pareto Analysis’ (80:20) on a customer and/or product database.
  • Use basic descriptive statistics (eg. mean, median, mode, standard deviation, etc.) to describe data and turn it into information.
  • Use basic inferential statistics to establish correlations and potentially cause and effect (via regression analysis).
  • Calculate the break-even point on projects including the development and launch of new products.
  • Determine the bottom line ie. ‘profit’ impact of marketing activities, including product and price changes (price elasticity of demand, earnings, gross and net profit).


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
23 Oct 2017 23 Oct 2017 London

Course Director

Tony Rowe

In 1999, Tony Rowe was instrumental in creating a travel technology ‘dot.com’ and floating it on the London Stock Exchange (AIM). After 18 months as Marketing Director, he left to engage his previous passion in training and consultancy which he still does to this day, having created some of CIM’s earliest and most popular digital marketing workshops.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.