This workshop is designed to give you the ability and confidence to use basic mathematical and statistical procedures so you can contribute more fully to defining and delivering organisational objectives. It’s designed to help you collect, process, analyse and utilise quantitative data and derive relevant information more efficiently and effectively. With increasing pressure on budgets, it will help you to better justify plans and quantify results.
Who should attend?
This workshop has been specifically designed for marketers – and those in related functions – who know deep down that their quantitative skills ‘leave a lot to be desired’ and want to do something about it. It will also appeal to people wanting to better utilise Excel®, and in particular its Data Analysis Toolpak add-in.
Delegates will need to bring a laptop with Microsoft Excel* installed (version 2007 minimum spec) to the workshop.
* NB You need to be a competent Excel® user to enrol on this workshop.