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Overview

This course is designed to ensure that you turn your offers into compelling ‘value propositions' and grow demand for your products and services. It will require you to think laterally about what you actually offer your chosen market(s) in order to capitalise on sales and marketing opportunities. This will help you build demand generation, pipeline, revenues and profits for your company.

Who should attend?

This course is for practitioners or managers whose role (or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer. It is likely that you will work as part of a dedicated or virtual team responsible for planning, business case development or implementation.

Learning outcomes

  • Define and evaluate customer propositions.
  • Understand and apply key principles in developing customer propositions.
  • Work more effectively with other functions in the organisation to deliver successful customer propositions.
  • Align multiple customer contact points to ensure consistent delivery.
  • Evaluate and measure the effectiveness of propositions, both internally and externally.
  • Develop an understanding of, and the skills relating to, the formulation of compelling business cases – ensuring that propositions can be sold internally, before externally.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Pricing

Residential: £1,425
Non-Residential: £1,335
Member Residential: £1,283
Member Non-Residential: £1,202
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
02 Jul 2018 04 Jul 2018 Moor Hall
28 Aug 2018 30 Aug 2018 London
13 Nov 2018 15 Nov 2018 Moor Hall

Course Director

Gopal Kutwaroo

Dr Gopal Kutwaroo has over 18 years' senior marketing leadership, consulting and training experience, developing, launching and easuring alliances, partnerships, mergers and acquisitions across global software, hardware and telecommunications industries (Microsoft, Dell, Cisco, Nokia, Siemens, BT Group) as well as industries including retail, manufacturing, financial services, energy, construction, media, automotive, professional services and aerospace. Dr Kutwaroo is a course director, university lecturer and consultant in the fields of marketing, sales and channel/alliance management at CIM, Cardiff, Athens and Kent University Business Schools.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.