For years Digital Marketing was focused purely on hooking in customers at the early stages of a product purchase. SEO, Adwords, Digital Display, Social Media Marketing, and Content Marketing tactics were primarily concerned with answering generic user queries or putting ads in front of the partially interested and pushing them onto your site or app. This is the traditional “top of the funnel” approach and makes the assumption that when users are on your site, they will convert.

Digital Growth Marketing looks at engaging the whole of the funnel- including what happens when users look at ads, arrive on your site, interact, engage, convert…and beyond. This course looks at applying persuasive marketing techniques to your ad copy, landing pages, sales funnels, upsell and cross-sell opportunities. Using many of the tactics associated with SEO, UX, Conversion Optimisation and Web Analytics this hands on course will help you optimise the entire customer journey to drive engagement, conversion and repeat business from your digital customers.

Who should attend?

The course is ideal for digital marketing generalists taking their first steps into optimisation, or offline marketers wanting a helicopter view of digital marketing focusing on tactics that will convert. The course reveals the processes, technologies, tools and approaches to allow you to hardwire a successful digital growth marketing strategy into your business. 

Learning outcomes

  • Persuasive ad creation
  • Fast growth tactics
  • Conversion Optimisation tools, tactics and approaches
  • Introducing a data-informed approach to decision making
  • Effective re-marketing and personalisation techniques


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
01 Mar 2018 01 Mar 2018 London
04 Jun 2018 04 Jun 2018 London
06 Sep 2018 06 Sep 2018 London
05 Dec 2018 05 Dec 2018 London

Course Director

Joe Doveton

Joe Doveton is a highly experienced digital business leader with 7 years’ experience in CRO. Joe has worked on optimisation projects for major brands such as Man United FC, Dell and the Open University and spoken on all over the world on CRO and testing running hundreds of tests in over 30 countries.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.