For years Digital Marketing was focused purely on hooking in customers at the early stages of a product purchase. SEO, Adwords, Digital Display, Social Media Marketing, and Content Marketing tactics were primarily concerned with answering generic user queries or putting ads in front of the partially interested and pushing them onto your site or app. This is the traditional “top of the funnel” approach and makes the assumption that when users are on your site, they will convert.
Digital Growth Marketing looks at engaging the whole of the funnel- including what happens when users look at ads, arrive on your site, interact, engage, convert…and beyond. This course looks at applying persuasive marketing techniques to your ad copy, landing pages, sales funnels, upsell and cross-sell opportunities. Using many of the tactics associated with SEO, UX, Conversion Optimisation and Web Analytics this hands on course will help you optimise the entire customer journey to drive engagement, conversion and repeat business from your digital customers.