Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. This workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and demonstrate how these can be applied to improve marketing effectiveness and your organisation’s performance.

Who should attend?

If you are newly appointed to a marketing function (less than two years’ experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute more to the marketing strategy, this is the workshop for you. Directors and managers of smaller firms will gain an insight into the value of marketing for their situation.  No prior knowledge of marketing is required for this workshop.

Learning outcomes

  • Understand what marketing is and how it improves your organisation’s profitability and competitiveness.
  • Participate with increased confidence in the work of your department, by understanding the role and importance of marketing within your organisation. 
  • Develop an understanding of marketing skills and knowledge that combine principles of marketing strategy and tactics to successfully manage and deliver marketing plans.
  • This knowledge of marketing principles can be used to support your future career development.

Course Dates

Start Date End Date Location
08 Apr 2019 08 Apr 2019 London
10 Jun 2019 10 Jun 2019 London
04 Jul 2019 04 Jul 2019 London
04 Sep 2019 04 Sep 2019 London
04 Oct 2019 04 Oct 2019 London
13 Nov 2019 13 Nov 2019 Birmingham
06 Dec 2019 06 Dec 2019 London

Course Director

Richard Mayer

Richard Mayer has been actively involved in marketing training and education over the last 20 years working for a range of clients both in the UK and internationally. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations with a particular focus on brand management, marketing planning and execution, marketing organisation and marketing communication.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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