Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. This workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and demonstrate how these can be applied to improve marketing effectiveness and your organisation’s performance.

Who should attend?

If you are newly appointed to a marketing function (less than two years’ experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute more to the marketing strategy, this is the workshop for you. Directors and managers of smaller firms will gain an insight into the value of marketing for their situation.  No prior knowledge of marketing is required for this workshop.

Learning outcomes

  • Understand what marketing is and how it improves your organisation’s profitability and competitiveness.
  • Participate with increased confidence in the work of your department, by understanding the role and importance of marketing within your organisation. 
  • Develop an understanding of marketing skills and knowledge that combine principles of marketing strategy and tactics to successfully manage and deliver marketing plans.
  • This knowledge of marketing principles can be used to support your future career development.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
01 Feb 2018 01 Feb 2018 London
14 Mar 2018 14 Mar 2018 Manchester
06 Apr 2018 06 Apr 2018 London
18 May 2018 18 May 2018 Edinburgh
07 Jun 2018 07 Jun 2018 London
02 Jul 2018 02 Jul 2018 London
04 Sep 2018 04 Sep 2018 London
01 Oct 2018 01 Oct 2018 London
15 Nov 2018 15 Nov 2018 Birmingham
15 Dec 2018 15 Dec 2018 London

Course Director

Richard Mayer

Richard Mayer has been actively involved in marketing training and education over the last 20 years working for a range of clients both in the UK and internationally. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations with a particular focus on brand management, marketing planning and execution, marketing organisation and marketing communication.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.