Delivering high quality service and performance is the name of the game for public sector and not for profit making organisations. Marketers in these complex and dynamic sectors require skills and knowledge that combine marketing strategy and tactics to successfully manage, adapt and deliver best marketing practice.

Who should attend?

Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing. Managers and employees involved in service development, service delivery and relationship management. Its focus is on tactical execution aligned to an organisations overall goals and strategy. No prior knowledge is assumed on this workshop.

Learning outcomes

Apply the basic concepts and principles of marketing to become more customer and market-driven:

  • Understand marketing terminology in the context of Public sector/NFP.
  • Segmenting your market.
  • Understand and develop an analysis of the marketing environment.
  • Marketing planning templates and process.
  • Multiple markets and stakeholder management.
  • Understand the marketing mix and its application.
  • Discriminate between good and bad marketing practice.

Course Dates

Start Date End Date Location
13 May 2019 13 May 2019 London

Course Director

Richard Mayer

Richard Mayer has been actively involved in marketing training and education over the last 20 years working for a range of clients both in the UK and internationally. His main interest lies in improving professional marketing standards for individuals, marketing teams and organisations with a particular focus on brand management, marketing planning and execution, marketing organisation and marketing communication.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.