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Overview

This course is designed for you if you would like to:

  • Know how to find more of your ideal clients.
  • Get a positive response to your e-mails and phone calls.
  • Increase your conversion rates from contact to sale.
  • Overcome any and all objections, including the 'price' objection.
  • Hit target.

Who should attend?

Business owners and sales people selling B2B. People who are new to sales or with limited sales experience or those wanting a refresher to bring selling skills up to date.

This course provides a basic grounding for people who are new to or with limited knowledge of selling. The course will build practical skills to enable delegates to deliver effectively in today’s changing world of sales.

Learning outcomes

  • Understand the psychology behind selling to improve your levels of success.
  • Identify opportunities to attract new customers.
  • Compile a quality prospect list and monitoring form which can be used to analyse business and identify the strengths and weaknesses of your activity.
  • Create your own 'value proposition' to enable you to clearly communicate how you can add value to your customers business.
  • Write e-mails that will be read and make phone calls that will result in an appointment.
  • Understand and be equipped to implement a tried and tested sales process which will maximise every sales opportunity.
  • Ask effective questions which will lead to a reduced level of objections and an increased level of sales.
  • Professionally identify the needs of the customer, match with a suitable solution and close the sale.
  • Use a very simple process to anticipate and deal with any objections that may arise.
  • Truly differentiate yourself from the competition and increase repeat and referral business.

Pricing

Non-Residential: £595.00
Member Non-Residential: £535.50
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
16 Oct 2017 16 Oct 2017 London
17 Nov 2017 17 Nov 2017 Birmingham

Course Director

Dylis Guyan

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.