Do you have regular reports from Google Analytics but no real idea what they mean and what matters about them? This Google Analytics course is designed to highlight what matters most for a marketer in this powerful reporting tool. In addition, it will help you to understand what actions to take in common circumstances and how to tailor activities to enhance your business objectives. 

Who should attend?

This Google Analytics course is for any marketing manager, digital executive or business person who is receiving or creating Google Analytics reports but doesn’t know what ‘right’ looks like. To attend the course requires you to have access to a fully working Google Analytics account for a website, preferably with 'Admin' access to the account.

Learning outcomes

This Google Analytics training course gives meaning and value to the many reports available for any website. Learn how to:

  • Use and interpret content reports to measure what visitors want from and are doing with your sites.
  • Identify quality traffic and drivers of revenue and conversions to action.
  • Set up and track digital marketing campaigns; search (paid and non-paid), email, social, display, affiliates, etc.
  • Extract actionable insights from the Google Analytics reports to lead performance improvements.
  • See your visitors in real time on your website.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
02 Aug 2018 02 Aug 2018 London
03 Oct 2018 03 Oct 2018 London

Course Director

Graham Hansell

Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns through to large global digital marketing programmes. He excels in delivering his wide experience to delegates within an easy to understand framework and using practical real world examples.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.